Equiniti
EQ US is a leading provider of ownership data management, analytics & advisory services to public & private companies as well as corporate issuers & mutual funds. EQ offers a comprehensive product set, including transfer agency services, cap table management, equity compensation services, proxy solicitation & advisory services, private company solutions and bankruptcy claims administration services. Affiliates include, D.F. King and Co., Inc. and Astrella Private Company Solutions, Inc. Learn more at: www.equiniti.com/us
EQ's vision is to be the leading global share registrar, offering complementary services to its client base & our values set the core foundations to our success. We are TRUSTED to deliver on our commitments, COMMERCIAL in building long term value, COLLABORATIVE in our approach and we IMPROVE by continually enhancing our skills and services. There has never been a better time to join EQ.
***This role will be hybrid, based in either our Mendota Heights, MN or NYC office
Overview
The content manager helps develop and implement the brand publishing approach required to build digital authority, audience credibility and inbound traffic around a core family of topics. This individual achieves this by aligning content creation to support engagement with one or more target audiences and related keyword universes. This person owns the development of the editorial calendar and the creation of related primary and derivative formats to support the publishing frequency required to build inbound traffic and engagement.
Responsibilities
Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information and content performance analytics to build an editorial calendar and create related content.
Create a steady stream of primary & derivative asset types that can be leveraged across various channels and use cases
Engage and collaborate with cross-functional participants (e.g. marketing, corporate communications, IT, & agencies.) as needed to support content ideation, creation, activation and measurement requirements
Manage meeting & resource schedules, workflows and deadlines associated with content marketing activities
Build and maintain partnerships with relevant industry influencers & publications.
Execute keyword research and define a keyword universe that aligns with audience needs, business priorities & inbound traffic goals.
Create standard corporate presentations for sales enablement using Digideck
Publish to the Astrella website using the content management system
Contribute to SEO & SEM initiatives with keyword optimization, content tagging and metadata management
Collaborate with other functions to gather the information needed to optimize content asset creation, performance & measurement
Collect, analyze & report on content marketing success via standard content marketing related KPIs, using web analytics tools, marketing automation platforms, social media management tools, content marketing software and business intelligence platforms to inform and optimize ongoing content marketing efforts
Skills
Ability to understand, digest and articulate complex concepts for mass consumption via engaging content
Ability to develop journalistic subject matter expertise that aligns with core coverage topics
Excellent research & interviewing skills
Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy & asset creation
Strong writing & editing skills
Keyword research skills & basic technical SEO & HTML knowledge
Ability to work in a Web content management system
Ability to tag and link content for SEO
Ability to meet tight deadlines
Strong project management & organizational skills
Strong problem-solving & analytical skills
Excellent communication, collaboration & consensus-building skills - ability to work with cross-functional teams including upstream content contributors and downstream content activators
Proofreading and copyediting skills
Behaviors
Creative and innovative - discerning the essential points or storyline from information
Strong business acumen
Comfortable building relationships with all role levels & types
Flexible and able to shift strategies and tactics when required
Detail oriented, well organized, efficient with time management
Comfortable presenting plans and results to cross functional team members
Knowledge
Content strategy
Digital marketing
Company strategy, brand and value proposition, culture, & attitudes
Company sales methodology and go-to-market strategies, as well as pipeline and Demand Waterfall basics
Corporate marketing and related departmental plans (e.g. demand generation, portfolio marketing, public relations, channel marketing)
Target audience personas and buying processes, relevant industries/segments, & overall market landscape
Relevant market trends
Best practices and emerging trends related to content and digital marketing innovation
Content activation channels (e.g. paid, earned, owned inbound/outbound)
Experience/Education
5 to 10 years of related experience (e.g. publishing, editorial, journalism, content marketing, copywriting, digital marketing)
Project management experience
Related market/industry experience very desirable
Domain/product category experience desirable
BA in English, journalism, marketing, liberal arts, media or communications
Compensation
$75,000-85,000 annually
We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Please note any offer of employment is subject to satisfactory pre-employment screening checks. These consist of 5 year activity & GAP verification, DBS or Access NI, Credit, Sanctions & CIFAS checks
EQ's vision is to be the leading global share registrar, offering complementary services to its client base & our values set the core foundations to our success. We are TRUSTED to deliver on our commitments, COMMERCIAL in building long term value, COLLABORATIVE in our approach and we IMPROVE by continually enhancing our skills and services. There has never been a better time to join EQ.
***This role will be hybrid, based in either our Mendota Heights, MN or NYC office
Overview
The content manager helps develop and implement the brand publishing approach required to build digital authority, audience credibility and inbound traffic around a core family of topics. This individual achieves this by aligning content creation to support engagement with one or more target audiences and related keyword universes. This person owns the development of the editorial calendar and the creation of related primary and derivative formats to support the publishing frequency required to build inbound traffic and engagement.
Responsibilities
Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information and content performance analytics to build an editorial calendar and create related content.
Create a steady stream of primary & derivative asset types that can be leveraged across various channels and use cases
Engage and collaborate with cross-functional participants (e.g. marketing, corporate communications, IT, & agencies.) as needed to support content ideation, creation, activation and measurement requirements
Manage meeting & resource schedules, workflows and deadlines associated with content marketing activities
Build and maintain partnerships with relevant industry influencers & publications.
Execute keyword research and define a keyword universe that aligns with audience needs, business priorities & inbound traffic goals.
Create standard corporate presentations for sales enablement using Digideck
Publish to the Astrella website using the content management system
Contribute to SEO & SEM initiatives with keyword optimization, content tagging and metadata management
Collaborate with other functions to gather the information needed to optimize content asset creation, performance & measurement
Collect, analyze & report on content marketing success via standard content marketing related KPIs, using web analytics tools, marketing automation platforms, social media management tools, content marketing software and business intelligence platforms to inform and optimize ongoing content marketing efforts
Skills
Ability to understand, digest and articulate complex concepts for mass consumption via engaging content
Ability to develop journalistic subject matter expertise that aligns with core coverage topics
Excellent research & interviewing skills
Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy & asset creation
Strong writing & editing skills
Keyword research skills & basic technical SEO & HTML knowledge
Ability to work in a Web content management system
Ability to tag and link content for SEO
Ability to meet tight deadlines
Strong project management & organizational skills
Strong problem-solving & analytical skills
Excellent communication, collaboration & consensus-building skills - ability to work with cross-functional teams including upstream content contributors and downstream content activators
Proofreading and copyediting skills
Behaviors
Creative and innovative - discerning the essential points or storyline from information
Strong business acumen
Comfortable building relationships with all role levels & types
Flexible and able to shift strategies and tactics when required
Detail oriented, well organized, efficient with time management
Comfortable presenting plans and results to cross functional team members
Knowledge
Content strategy
Digital marketing
Company strategy, brand and value proposition, culture, & attitudes
Company sales methodology and go-to-market strategies, as well as pipeline and Demand Waterfall basics
Corporate marketing and related departmental plans (e.g. demand generation, portfolio marketing, public relations, channel marketing)
Target audience personas and buying processes, relevant industries/segments, & overall market landscape
Relevant market trends
Best practices and emerging trends related to content and digital marketing innovation
Content activation channels (e.g. paid, earned, owned inbound/outbound)
Experience/Education
5 to 10 years of related experience (e.g. publishing, editorial, journalism, content marketing, copywriting, digital marketing)
Project management experience
Related market/industry experience very desirable
Domain/product category experience desirable
BA in English, journalism, marketing, liberal arts, media or communications
Compensation
$75,000-85,000 annually
We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Please note any offer of employment is subject to satisfactory pre-employment screening checks. These consist of 5 year activity & GAP verification, DBS or Access NI, Credit, Sanctions & CIFAS checks