Brookdale
Senior Living Sales and Marketing Director – Divisional Travel
Brookdale, Denver, Colorado, United States, 80219
Overview
**** Overnight Travel for extended periods of time required ****
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. We’re looking for an experienced Sales and Marketing Director with a background in Senior Living to drive revenue and exceed sales goals across assigned Brookdale communities. This role involves developing and executing marketing plans, leading sales teams, and ensuring rapid occupancy growth. You’ll be responsible for coaching associates, making high-impact sales calls, and collaborating with leadership to optimize community performance. This position requires overnight travel at least 20 days a month, with assignments that may change frequently. If you're a motivated sales leader with Senior Living experience, passionate about achieving targets and enhancing customer satisfaction, we want to hear from you! Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Responsibilities
Generates high-volume recurring streams of new move-in revenue for assigned Brookdale communities with open Sales and Marketing Director positions. Supervises and coaches the daily sales activities of at least two full-time associates onsite to achieve desired move-in results. Drives rapid occupancy growth and prioritizes rate integrity where assigned by conducting high-quality daily phone and in-person sales calls that convert to move-ins. Attends daily stand-up meetings and communicates current product information to appropriate community associates daily and as needed, including but not limited to availability, pricing, and concessions. Partners with Director(s) of District Sales to develop and execute business plans to achieve community revenue and occupancy goals. Maintains a working knowledge of and manages all relevant sales-specific software programs and Customer Relationship Management systems needed to generate high move-in volume. Motivates community associates to meet or exceed weekly and monthly sales performance expectations in partnership with community operations and clinical leaders. Maintains current working knowledge of relevant competition in markets where assigned. Provides accurate and timely move-in forecasts weekly and as requested. Communicates incoming resident’s needs and preferences to the Executive Director and/or appropriate community associate(s) to enhance customer satisfaction upon move-in. Fosters a positive image of each assigned community and the Brookdale brand with all customers, residents, associates, and relevant professional/volunteer influencers. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by their supervisor. Qualifications
Education and Experience : Bachelor’s degree in Marketing, Business, or related field. Three to five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required. Additional years of related work experience may be substituted for the education requirement on a year-for-year basis up to four years. Certifications, Licenses, and Other Special Requirements : Requires a valid driver’s license and frequent car and/or air travel as needed. Knowledge and Skills : Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Ability to operate smartphones, personal computers, and related software is required. Physical Demands and Working Conditions
Standing Walking Sitting Use hands and fingers to handle or feel Reach with hands and arms Stoop, kneel, crouch, or crawl Talk or hear Ability to lift: up to 25 pounds Requires interaction with co-workers, residents or vendors Requires Travel: Frequently Salary Range Information $89,140 - $113,550 / year
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**** Overnight Travel for extended periods of time required ****
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. We’re looking for an experienced Sales and Marketing Director with a background in Senior Living to drive revenue and exceed sales goals across assigned Brookdale communities. This role involves developing and executing marketing plans, leading sales teams, and ensuring rapid occupancy growth. You’ll be responsible for coaching associates, making high-impact sales calls, and collaborating with leadership to optimize community performance. This position requires overnight travel at least 20 days a month, with assignments that may change frequently. If you're a motivated sales leader with Senior Living experience, passionate about achieving targets and enhancing customer satisfaction, we want to hear from you! Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Responsibilities
Generates high-volume recurring streams of new move-in revenue for assigned Brookdale communities with open Sales and Marketing Director positions. Supervises and coaches the daily sales activities of at least two full-time associates onsite to achieve desired move-in results. Drives rapid occupancy growth and prioritizes rate integrity where assigned by conducting high-quality daily phone and in-person sales calls that convert to move-ins. Attends daily stand-up meetings and communicates current product information to appropriate community associates daily and as needed, including but not limited to availability, pricing, and concessions. Partners with Director(s) of District Sales to develop and execute business plans to achieve community revenue and occupancy goals. Maintains a working knowledge of and manages all relevant sales-specific software programs and Customer Relationship Management systems needed to generate high move-in volume. Motivates community associates to meet or exceed weekly and monthly sales performance expectations in partnership with community operations and clinical leaders. Maintains current working knowledge of relevant competition in markets where assigned. Provides accurate and timely move-in forecasts weekly and as requested. Communicates incoming resident’s needs and preferences to the Executive Director and/or appropriate community associate(s) to enhance customer satisfaction upon move-in. Fosters a positive image of each assigned community and the Brookdale brand with all customers, residents, associates, and relevant professional/volunteer influencers. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by their supervisor. Qualifications
Education and Experience : Bachelor’s degree in Marketing, Business, or related field. Three to five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required. Additional years of related work experience may be substituted for the education requirement on a year-for-year basis up to four years. Certifications, Licenses, and Other Special Requirements : Requires a valid driver’s license and frequent car and/or air travel as needed. Knowledge and Skills : Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Ability to operate smartphones, personal computers, and related software is required. Physical Demands and Working Conditions
Standing Walking Sitting Use hands and fingers to handle or feel Reach with hands and arms Stoop, kneel, crouch, or crawl Talk or hear Ability to lift: up to 25 pounds Requires interaction with co-workers, residents or vendors Requires Travel: Frequently Salary Range Information $89,140 - $113,550 / year
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