Asian American Arts Alliance
Vice President of Marketing & Communications
Asian American Arts Alliance, New York, New York, us, 10261
Vice President of Marketing & Communications Location: New York
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Salary: USD 150,000 - 200,000 About The Position The VP of Marketing & Communications (VPMC) is responsible for the overall brand marketing vision for The Moth—making clear to new and existing audiences how The Moth’s diverse array of programs and offerings bring the mission to life. They will lead planning and implementation of The Moth’s marketing and communications strategies to drive brand awareness, audience growth, and revenue across its extensive business verticals including audio products, live events, memberships, brand partnerships, storytelling workshops, books, custom publishing projects, and merchandise. The VPMC also works closely with the Development team to support organizational fundraising efforts. Leadership & Primary Directives
Set the strategic vision and lead the marketing and communications department’s audience growth initiatives to meet The Moth yearly business goals. Lead audience growth initiatives across live events, brand partnerships, workshop programs, and creative services. Oversee activation of all owned, earned, and paid channels, including digital and social media, CRM, email marketing, press/communications, and more. Lead and mentor a team of five (5) direct reports. Oversee external partners including a digital marketing agency and press/communications representative. Manage external content revenue and distribution partners. Collaborate on organizational budgeting and financial planning. Foster a culture of collaboration, trust, improvement, and continuous innovation. Develop and implement comprehensive marketing strategies to drive audience and revenue growth. Manage the marketing budget and ensure effective allocation of resources. Establish KPIs and metrics for marketing campaigns and provide regular reports to the Executive Leadership Team. Manage The Moth’s multiple brands/business verticals. Participate in annual and quarterly strategic planning and research projects. Audience Engagement & Growth
Oversee all digital marketing and content creation. Directly manage the marketing and audio growth efforts for The Moth’s award-winning audio programs. Oversee the website including redesign, maintenance, and optimization. Revenue Generation
Provide strategic oversight on the event marketing strategy to increase ticket sales. Lead The Moth’s Brand and Corporate Partnerships strategy. Manage advertising and distribution partners for The Moth Radio Hour and The Moth Podcast. Manage marketing for special projects and merchandise offerings. Collaborate with the Development team on fundraising efforts. Desired Skills & Qualifications
A genuine commitment to The Moth’s mission and values. A dynamic and inclusive leadership style. A proven track record of results-driven brand marketing experience. A willingness to engage across differences. A balance of analytical and creative abilities. A working knowledge of the podcast industry landscape. Experience with marketing technologies preferred. Strong relationship building and negotiation skills. A robust network of fellow marketing executives is preferred. Compensation The Moth offers a competitive compensation and benefits package, with a salary range between $155,000-175,000 and a generous benefits package. This position is full-time in-person at The Moth’s offices in New York City. Application Instructions To apply, visit the online application and submit your materials. Use your cover letter to explain your fit for the role. The priority application deadline is January 10, 2025.
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Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Salary: USD 150,000 - 200,000 About The Position The VP of Marketing & Communications (VPMC) is responsible for the overall brand marketing vision for The Moth—making clear to new and existing audiences how The Moth’s diverse array of programs and offerings bring the mission to life. They will lead planning and implementation of The Moth’s marketing and communications strategies to drive brand awareness, audience growth, and revenue across its extensive business verticals including audio products, live events, memberships, brand partnerships, storytelling workshops, books, custom publishing projects, and merchandise. The VPMC also works closely with the Development team to support organizational fundraising efforts. Leadership & Primary Directives
Set the strategic vision and lead the marketing and communications department’s audience growth initiatives to meet The Moth yearly business goals. Lead audience growth initiatives across live events, brand partnerships, workshop programs, and creative services. Oversee activation of all owned, earned, and paid channels, including digital and social media, CRM, email marketing, press/communications, and more. Lead and mentor a team of five (5) direct reports. Oversee external partners including a digital marketing agency and press/communications representative. Manage external content revenue and distribution partners. Collaborate on organizational budgeting and financial planning. Foster a culture of collaboration, trust, improvement, and continuous innovation. Develop and implement comprehensive marketing strategies to drive audience and revenue growth. Manage the marketing budget and ensure effective allocation of resources. Establish KPIs and metrics for marketing campaigns and provide regular reports to the Executive Leadership Team. Manage The Moth’s multiple brands/business verticals. Participate in annual and quarterly strategic planning and research projects. Audience Engagement & Growth
Oversee all digital marketing and content creation. Directly manage the marketing and audio growth efforts for The Moth’s award-winning audio programs. Oversee the website including redesign, maintenance, and optimization. Revenue Generation
Provide strategic oversight on the event marketing strategy to increase ticket sales. Lead The Moth’s Brand and Corporate Partnerships strategy. Manage advertising and distribution partners for The Moth Radio Hour and The Moth Podcast. Manage marketing for special projects and merchandise offerings. Collaborate with the Development team on fundraising efforts. Desired Skills & Qualifications
A genuine commitment to The Moth’s mission and values. A dynamic and inclusive leadership style. A proven track record of results-driven brand marketing experience. A willingness to engage across differences. A balance of analytical and creative abilities. A working knowledge of the podcast industry landscape. Experience with marketing technologies preferred. Strong relationship building and negotiation skills. A robust network of fellow marketing executives is preferred. Compensation The Moth offers a competitive compensation and benefits package, with a salary range between $155,000-175,000 and a generous benefits package. This position is full-time in-person at The Moth’s offices in New York City. Application Instructions To apply, visit the online application and submit your materials. Use your cover letter to explain your fit for the role. The priority application deadline is January 10, 2025.
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