Marketing Specialist Job at TCS Group in Philadelphia

The Marketing Specialist will play a key role in executing strategic marketing initiatives tailored to the real estate industry. This position focuses on enhancing brand visibility, driving customer engagement, and supporting company objectives.

You will assist in the development of creative assets, coordinate marketing campaigns, and conduct competitor and market analysis to identify growth opportunities. By supporting acquisition and retention strategies, you’ll collaborate with leadership to develop innovative marketing solutions.

Key responsibilities include managing project timelines, crafting compelling creative briefs, and ensuring the seamless execution of campaigns. You’ll work closely with the marketing team to develop cohesive campaigns, collaborate across departments to enhance communication, and identify opportunities to improve efficiency.

This role offers opportunities for professional growth, with potential for increased leadership responsibilities as you advance..

Compensation

• Pay: $55,000.00 - $60,000.00 per year (negotiable based on experience) 
• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Paid Time Off and 11 National Holidays
• Professional Development Assistance

Base Salary Range: $55,000 - $60,000 (DOE)

• You will develop subject matter expertise (SME) in the consumer real estate industry to help evolve overall marketing strategy and campaigns
• You will identify opportunities to improve the efficacy and efficiency of our communications and marketing efforts, from content creation to execution
• You will work to ensure alignment between executive teams and marketing teams, to ensure needs are prioritized properly, resourced, and met
• You will proactively identify potential problems and gaps in project timelines, and independently propose and implement solutions
• You will manage campaigns across multiple channels including paid and owned media, email, direct mail, and social platforms, and monitor the performance of creative and messaging.
• Assist with the alignment of goals between sales and marketing teams to effectively compromise the needs of both teams, while ensuring that the brand identity is consistent and RTBs are reinforced
• You will interpret goals set forth by the executive team, and provide constructive feedback where appropriate to effectively compromise executive team goals and team realities, and propose solutions based on marketing best practices
• Outline multichannel marketing campaigns and brief the creative team in a constructive manner that appropriately prepares them for the campaign. This includes developing key messaging, and copy, and providing direction and inspiration that aligns with the overall vision
• Ensure the marketing budget is being tracked and appropriately allocated while keeping a pulse on campaign spending and adjusting the budget to refocus on the highest-performing campaigns

Required Qualifications:

• Bachelor’s Degree in Marketing or Communications, or equivalent field
• 3+ Years of experience in a Marketing role
• Proficiency in Adobe Suite (in particular InDesign, Illustrator, and Photoshop)
• Experience working with a creative team (internal or external agencies) and developing creative briefs, communicating project briefs, and understanding the creative process
• Strong project management and organizational skills
• Proficiency in Mailchimp (2+ years)
• Experience planning and allocating internal resources for owned media campaigns
• Planning and developing social media campaigns
• Crafting compelling content or getting it developed
• Posting content across social media accounts, engaging with customers on different channels, analyzing running campaigns, being on top of the latest social media trends
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.

Preferred Qualifications:

• Experience working with multiple stakeholders and helping to align direction, decisions, and priorities to meet deadlines
• Experience managing a creative team in a dotted-line environment or managing the inflow and outflow of projects in a matrix environment
• Experience working in a fast-paced, results-driven, highly dynamic environment while juggling a variety of marketing elements, campaigns, and work-streams
• Proficiency in Canva for Teams
• Proficiency in Airtable Platforms
• Proficiency in Meta Business Suite
• Experience managing interns in a formal or informal environment
• Experience working alongside sales or account management teams

Founded in 2008, TCS started as a team specializing in condominium sales and rentals in Philadelphia and has since expanded into different markets, including NJ, NJ Shore, Philadelphia, Mainline, and surrounding suburbs. What was once a boutique real estate team and dedicated agents has transformed into a driven expert team of 80 agents, united for one purpose - helping you achieve your real estate goals. Join our team today!