KREWE
KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013, the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to brick and mortar locations, mobile and tiny house concept stores, and a robust e-commerce business, the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop.
As the business grows, we are seeking an experienced, strategic, and action-oriented Sr. Manager of Brand Marketing to join our talented team! This key role will report directly to the VP of Brand Marketing and will manage go-to-market strategies across all sales channels, oversee the brand’s organic social channels & strategies, and own reporting across all brand marketing KPIs.
Key Responsibilities:
Manage the go-to-market process across the business for brand campaigns, product launches, and sale events, working closely with cross-functional partners to drive success and business growth across each area of the business
Lead organic social strategy, establishing KPIs and metrics to measure the effectiveness of content strategies and providing regular performance reports with actionable insights
Collaborate with product development and creative teams to ensure cohesive brand messaging and storytelling across all marketing touchpoints
Directly oversee copywriting across the business, working closely with the VP of Brand Marketing to hone & improve brand voice and positioning
Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices, overseeing the briefing process for all sales & digital marketing channels
Identify new opportunities to uniquely show up in the market, working with VPs to create actionable & measurable strategies
Work with the VP of Brand Marketing to develop and execute actionable, comprehensive brand marketing strategies to increase brand awareness, drive customer acquisition, and enhance brand loyalty.
Manage and mentor a team, providing guidance, support, and professional development
Qualifications :
7+ of brand marketing experience at a fast-growing consumer brand
2+ years of team management experience
A strong balance of right and left brain: you're highly creative with the ability to use insights to drive strategic decision making
Strong organizational and project management skills
Expertise in organic social marketing with fluency in paid social
Excellent cross-functional leadership
Exceptional communication skills with a strong focus on written communication & copywriting
A leader who knows how to coach, influence, and get the most of your team; work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Tuned-in omni-channel thinker with a large appetite for content consumption
Self-sufficiency at organizing and managing multiple projects simultaneously
Goal-oriented, cool under pressure and strives for continuous improvement
Thrives in fast-paced startup environments and comfortable rolling up sleeves
Someone who shares our inquisitive nature, affinity for fashion and design, laid-back comportment, and good-work-requires-having-fun mentality
Benefits and Perks:
Salary Range: $95,000-$105,000 annually
Group health plans: health, vision and dental insurance
Welfare benefits: life, ad&d, supplemental voluntary coverage
FSA Plan & HSA Program
401(K) Investment Options
Adoption Assistance, EAP, Commuter Benefits
Paid Parental Leave
Quarterly Cultural Spend
Ongoing Training & Development, an Educational Allowance
10 paid holidays & Paid Time Off accrual
KREWE employee frame discount (of course!)
Diversity & Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.
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As the business grows, we are seeking an experienced, strategic, and action-oriented Sr. Manager of Brand Marketing to join our talented team! This key role will report directly to the VP of Brand Marketing and will manage go-to-market strategies across all sales channels, oversee the brand’s organic social channels & strategies, and own reporting across all brand marketing KPIs.
Key Responsibilities:
Manage the go-to-market process across the business for brand campaigns, product launches, and sale events, working closely with cross-functional partners to drive success and business growth across each area of the business
Lead organic social strategy, establishing KPIs and metrics to measure the effectiveness of content strategies and providing regular performance reports with actionable insights
Collaborate with product development and creative teams to ensure cohesive brand messaging and storytelling across all marketing touchpoints
Directly oversee copywriting across the business, working closely with the VP of Brand Marketing to hone & improve brand voice and positioning
Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices, overseeing the briefing process for all sales & digital marketing channels
Identify new opportunities to uniquely show up in the market, working with VPs to create actionable & measurable strategies
Work with the VP of Brand Marketing to develop and execute actionable, comprehensive brand marketing strategies to increase brand awareness, drive customer acquisition, and enhance brand loyalty.
Manage and mentor a team, providing guidance, support, and professional development
Qualifications :
7+ of brand marketing experience at a fast-growing consumer brand
2+ years of team management experience
A strong balance of right and left brain: you're highly creative with the ability to use insights to drive strategic decision making
Strong organizational and project management skills
Expertise in organic social marketing with fluency in paid social
Excellent cross-functional leadership
Exceptional communication skills with a strong focus on written communication & copywriting
A leader who knows how to coach, influence, and get the most of your team; work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Tuned-in omni-channel thinker with a large appetite for content consumption
Self-sufficiency at organizing and managing multiple projects simultaneously
Goal-oriented, cool under pressure and strives for continuous improvement
Thrives in fast-paced startup environments and comfortable rolling up sleeves
Someone who shares our inquisitive nature, affinity for fashion and design, laid-back comportment, and good-work-requires-having-fun mentality
Benefits and Perks:
Salary Range: $95,000-$105,000 annually
Group health plans: health, vision and dental insurance
Welfare benefits: life, ad&d, supplemental voluntary coverage
FSA Plan & HSA Program
401(K) Investment Options
Adoption Assistance, EAP, Commuter Benefits
Paid Parental Leave
Quarterly Cultural Spend
Ongoing Training & Development, an Educational Allowance
10 paid holidays & Paid Time Off accrual
KREWE employee frame discount (of course!)
Diversity & Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.
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