True North is hiring: Media Planner / Buyer in Memphis
True North, Memphis, TN, United States, 37544
Content Summary : Paid Media Buyer (Memphis, TN or Remote in USA) at Memphis, for Thecentermemphis
At ALSAC you do more than make a living; you make a difference.
As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission : Finding cures. Saving children.
Job Description
We are hiring a Paid Media Buyer to join our Performance Marketing team. This role involves the setup, management, and optimization of media investments across social, search, display, video, and linear & connected TV channels to support our fundraising objectives. The goal is to drive increased media awareness and maximize donation conversions.
Key Responsibilities :
- Assist with the setup, management, and optimization of media investments across various channels, including social, search, display, video, and linear & connected TV.
- Collaborate closely with internal and external business partners to understand media buying processes and optimize buys based on established campaign goals.
- Provide subject matter expertise in media buying, specific channel KPIs, and industry trends to optimize performance outcomes.
- Partner with Media Strategy, Performance Analytics, and UX / Content teams to analyze results across all response channels and inform optimizations.
Qualifications :
- Strong critical thinking, technical proficiency, communication, and data analysis skills.
- Experience with Demand-Side Platforms (DSPs) and programmatic advertising.
- Proficient in Excel, including pivot tables, chart creation, and VLOOKUPs.
- Ability to analyze large data sets, understand naming conventions / taxonomy, and make optimization decisions based on results.
- Self-driven with a strong interest in learning about the industry and programmatic best practices.
- Keen interest in traditional and digital communications, with a focus on emerging media.
- Exceptional attention to detail and commitment to zero-defect campaign setup and execution.
- Ability to prioritize tasks effectively and focus on impactful next steps.
- Bachelor's or advanced degree in a quantitative or analytical field such as business, finance, or mathematics.
- 1-2 years of experience in online, linear TV, or CTV / OTT advertising.
Specific Channel Expertise :
- Linear & Connected TV : Experience negotiating rates with publishers and a passion for TV, including familiarity with networks, programs, shows, and personalities. Bonus : Knowledge of CTV campaign setup and media buying through DSPs like Google Marketing Platform’s Display & Video 360.
- Programmatic Media / Social : Intermediate to advanced knowledge of Google Marketing Platform, other DSPs, and social media ad managers (e.g., Facebook Ads Manager). Thorough understanding of available metrics and their interpretation. Bonus : Google Marketing Platform / Facebook Blueprint Certification.
- Search : Understanding of SEM, search engine management platforms, and engine accounts. Bonus : Google Ads / Microsoft Ads Search / Google Marketing Platform Certifications.
Additional Information :
- This role is specific to programmatic advertising, and we are seeking someone with relevant experience.
- Unlike traditional media buyers, this role focuses on media performance and optimization rather than creative trafficking.
- We are a fully in-house media team dedicated to performance-focused strategies.
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
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