Tbwa Chiat/Day Inc is hiring: Creative Director, Social + Content in New York

At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

POSITION OVERVIEW

Responsible for providing leadership and motivation while simultaneously extracting amazing thoughts and ideas from reporting creatives. Ability to defuse problems and come up with solutions in the best interests of the company, the clients, and the creative team.

KEY RESPONSIBILITIES

• Generate innovative ideas across all existing and emerging platforms and inspire colleagues to create world-class, pioneering work and content.
• Lead a team of social video creatives who concept, script, produce, and edit social content across all client platforms (YouTube, X, TikTok, Pinterest, Instagram, etc).
• Guide, teach, and push members of the team in developing concepts that are socially relevant and on brand for clients.
• Generate ideas to help pitch and win new business.
• Lead effective team meetings to both organize high quantities of work, but also to inspire and motivate team members.
• Work with internal and external strategic partners to create products using the most current industry best practices.
• Set an example for the larger team through setting high creative standards and overall involvement in the larger agency initiatives.
• May develop junior teams with careful and consistent feedback, mentorship, and model behavior.
• May train and supervise team members. Oversee their creative efforts to ensure they are on strategy, on schedule, and are meeting creative standards.
• Oversee career development of junior team members. Perform reviews to determine strengths, growth opportunities, goals, and ambitions.
• Oversee and provide thought leadership in the assessment of existing properties for content value, relevance, aesthetics, branding, and overall experience.
• Collaborate with cross-functional teams on implementation feasibility to ensure conceptual ideas are realizable.
• Build confidence with clients through compelling presentation of content ideas.

WHAT YOU WILL NEED:

• At least 10+ years of industry experience concepting, writing, and producing social video series for a brand, publisher, or platform.
• At least 5 years of management experience, managing creatives in the development of digital content.
• Strong creative portfolio highlighting relevant/category experience and industry award-winning work.
• Solid verbal communication skills, with experience presenting to all levels of clients.
• Knowledge of marketing, all forms of advertising, and digital experiences, with proven conceptual and design abilities.
• Experience working with large teams in client-facing roles.
• Excellent written and presentation skills.
• Able to handle multiple projects in a fast-paced environment.

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one’s ever seen before.
• Productive: Acting on ideas to make things happen and get stuff done.
• Collaborative: Focused on the greater good versus personal gain.
• Adaptable: Ready and able to embrace change.

The base salary for this position at the time of this posting may range from $200,000 to $240,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

#LI-Hybrid

At GREY, we believe that being diverse, equitable, and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous, and therefore effective in the world. Where every person is valued for distinctive skills, experiences, and perspectives. It is supported by committed leadership, studio values, behaviors, policies, and procedures that promote a culture where everyone’s difference is valued.

GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @ GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.