Robert Half is hiring: Marketing Manager in Minneapolis

Position Overview:

We are seeking a skilled and dynamic Marketing Manager with demonstrated experience in HubSpot/CRM to join our team. The ideal candidate will have a strong background in digital marketing, campaign management, lead nurturing and brand messaging. The Marketing Professional will play a critical role in driving marketing strategy, optimizing customer engagement, and supporting business growth. This position is suited for a results-driven individual contributor with excellent communication skills and technical expertise in leveraging HubSpot to enhance marketing efforts.

Key Responsibilities:

HubSpot Management: Utilize and manage the HubSpot platform for email marketing, CRM, lead scoring, automation workflows, and reporting. Ensure HubSpot is optimized for marketing and sales collaboration.

Lead Generation: Develop and execute lead generation and nurturing campaigns using HubSpot tools while monitoring and improving conversion rates.

Content Creation and Strategy: Collaborate with the content team to develop marketing collateral and emails, ensuring alignment with brand guidelines and campaign objectives.

Campaign Execution: Plan and deliver multi-channel campaigns, including messaging, email marketing, social media, and SEO/SEM efforts.

Analytics and Reporting: Leverage HubSpot analytics to track campaign success and provide actionable recommendations to improve ROI.

Collaboration with Sales Teams: Work closely with sales staff to streamline the handoff of qualified leads from marketing to sales.

Optimization and A/B Testing: Use data to measure campaign performance and conduct A/B testing to identify opportunities for improvement.

Training and Support: Provide training and support to team members on HubSpot tools and features as needed.

Qualifications:

Experience: 5+ years of digital marketing experience, with a minimum of 2 years hands-on experience using HubSpot/CRM for marketing campaigns and CRM management.

Technical Proficiency: Strong knowledge of CRM features, including email automation, workflows, and reporting. Certification in HubSpot is a strong plus.

Marketing Skills: Expertise in digital marketing strategies, content creation, SEO/SEM, and social media marketing.

Data-Driven Mindset: Proven ability to analyze data, measure campaign success, and make informed decisions to optimize performance.

Collaboration: Strong interpersonal skills with the ability to work effectively across departments, particularly with sales and creative teams.

Attention to Detail: High degree of accuracy and attention to detail in planning and executing marketing efforts.

Communication Skills: Exceptional verbal and written communication skills, with proficiency in crafting clear and persuasive marketing materials.