Paid Media Specialist Job at Digital Blueprint Agency in Atlanta

Digital Blueprint Agency is a full-service ad agency specializing in real estate, driven by 25 years of executive-level marketing expertise. Our mission is to serve as a strategic partner for clients in real estate, resorts, and luxury brands, providing comprehensive, integrated marketing solutions.

Role Overview:

We’re looking for a highly detail-oriented Digital Strategist with expertise in creating and managing digital ad campaigns from start to finish. Ideal candidates hold certifications in Google Ads, Microsoft Ads, and Meta Ads, with a background in real estate or resort marketing preferred. This is a remote, independent contractor role with the opportunity for full-time transition.

Responsibilities:

• Campaign Management: Set up, manage, and optimize ad campaigns across Google, Microsoft, and Meta platforms with a focus on compliance in restricted industries like real estate and housing.
• Strategy Development: Create tailored digital strategies for clients, with in-depth audience targeting and bid management.
• Reporting & Communication: Generate regular performance reports using Looker Studio, Agency Analytics, SuperMetrics, and similar tools. Communicate ongoing optimizations and updates to the team, providing transparency on account performance.
• Tag & Pixel Management: Implement and manage tracking tags and pixels using Google Tag Manager, GA4, Google Search Console, and Meta Pixel.
• AI Asset Creation: Utilize AI-powered tools on Google Ads and Meta to create high-quality ad assets that improve engagement and ROI.
• Analytical Insights: Conduct deep analysis on campaign data to make data-driven adjustments and meet KPIs, sharing actionable insights with the team regularly.

Qualifications:

• Required Certifications: Google Ads, Microsoft Ads, Meta Ads
• Experience: Minimum of 3 years managing digital ad campaigns, especially within restricted or regulated industries like real estate; resort marketing experience is a plus.
• Technical Proficiency: Familiar with Google Tag Manager, GA4, Search Console, and Meta Pixel implementations.
• Reporting Tools: Skilled in creating reports with Looker Studio, Agency Analytics, and SuperMetrics.
• Self-Management: Ability to work effectively with minimal supervision, maintain attention to detail, and communicate account updates and optimization recommendations proactively.
• Strong analytical skills, translating data insights into practical actions for campaign improvements.
• Ability to create and manage ad accounts independently across multiple platforms.

Preferred Skills:

• Experience in real estate or resort digital marketing.
• Familiarity with AI asset creation for Google Ads and Meta.
• Understanding of brand and performance-driven tactics within multi-channel digital strategies.

How to Apply:

Please submit your resume, certifications, and a cover letter detailing your experience managing ad accounts, including examples of campaign successes. Highlight any experience in restricted industries, reporting capabilities, and your comfort level working independently. Send applications to kristen@digitalblueprintagency.com.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Marketing Services