Broward Center for the Performing Arts is hiring: Director of Public Relations &

Director of Public Relations & Communications

Job Category: Public Affairs

Requisition Number: DIREC001318

Posted: February 3, 2025

Employment Type: Full-Time

Location: On-site

Job Overview

The Director of Public Relations & Communications leads and manages all aspects of the Broward Center’s public relations efforts and is responsible for developing and implementing comprehensive PR strategies that enhance the center’s public image and reputation, promote its wide variety of performances, programs and activities, drive sales to all ticketed events, and support all fundraising and development goals. The Director of Public Relations & Communication is the leading storyteller and media ambassador for the institution, developing compelling content from across the organization for a variety of channels, increasing awareness of the impact of the Broward Center, The Parker and the Broward Performing Arts Foundation.

Essential Functions

• Develop and execute a comprehensive PR plan for media coverage of a broad portfolio of activities including performances at the Broward Center and The Parker.
• Formulate creative publicity campaigns for performances, series, events, classes and initiatives.
• Drive earned media coverage of the Broward Center as an institution.
• Hold regular meetings with key internal clients to understand the range of products, programs and events.
• Brainstorm, package and pitch stories to appropriate outlets.
• Write, edit, and distribute press releases with accompanying artwork.
• Produce dynamic content in line with today’s media environment.
• Serve as a primary media contact for the institution.
• Develop and maintain a network of media contacts.
• Assess opportunities and build relationships in traditional media and new media outlets.
• Coordinate media ticket requests for shows.
• Maintain tracking, benchmarking, and archiving of earned media coverage.
• Coordinate with Marketing team and external press representatives.
• Coordinate with Broward Performing Arts Foundation for press releases and dynamic content.
• Increase public awareness of Broward Center’s commitment to inclusive arts programs.
• Support all communications initiatives of the Broward Center and The Parker.
• Maintain an archive of press releases, photo and video assets.
• Work closely with VP of External Affairs and Marketing team.
• Manage relationships with contracted writers, photographers/videographers, and agencies.
• Nights and weekends may be required for special events.
• Complete additional duties as assigned.

Core Competencies

• Customer Focus
• Teamwork
• Accountability

Knowledge and Abilities

• Ability to maintain a physical presence at designated work locations.
• Effective communication skills in English.
• Strong creative writing skills.
• Understanding of the contemporary media landscape.
• Excellent verbal and written communication skills.
• Ability to establish and utilize local media contacts.
• Experience responding to media and serving as on-camera spokesperson.
• Strategic thinker with an understanding of public relations.
• Understanding of AP style and brand standards.
• Outstanding editing and proofing skills.
• Ability to use media monitoring software tools.
• Detail-oriented and highly organized.

Desired Education and Experience

• Bachelor's degree and 5 or more years of experience in PR, communications and/or journalism.
• Significant experience in media relations and developing media contacts.
• Familiarity with institutional branding and awareness building.
• Photography, videography and editing skills are a plus.

Education

Preferred: Bachelor's in Public Relations or related field.