Randolph-Brooks Federal Credit Union (RBFCU)
Marketing Communication Specialist Job at Randolph-Brooks Federal Credit Union (
Randolph-Brooks Federal Credit Union (RBFCU), San Antonio, TX, United States, 78208
Job Description and Requirements
The Marketing Communication Specialist will be primarily responsible for developing content for distribution via our social media channels and credit union website, while also managing social media conversations and generating overall positive social media engagement. In addition, they will support all corporate communications as needed by the Corporate Communications team.
Essential Functions and Responsibilities:
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
The Marketing Communication Specialist will be primarily responsible for developing content for distribution via our social media channels and credit union website, while also managing social media conversations and generating overall positive social media engagement. In addition, they will support all corporate communications as needed by the Corporate Communications team.
Essential Functions and Responsibilities:
- Create innovative content that drives audiences to the credit union's website and social media channels
- Generate copy that communicates clearly and efficiently
- Create, maintain and update content for third-party channels as needed
- Prepare, proof, and edit communications for internal and external audiences
- Increase brand awareness through public relations efforts
- Assist in the develop presentations, media kits and sales/marketing collateral
- Develop strategic and innovative methods for engaging through social media
- Manage projects and work with other departments within the credit union
- Reach out to key influencers by brand to build relationships and drive conversations
- Bachelors Degree, preferably in Mass Communications, Journalism or Public Relations
- Minimum of three years of previous job related work experience
- Significant experience in public relations
- Ability to communicate in a consumer-friendly voice, tone and style
- Ability to function in a highly collaborative team environment
- Comprehension and experience with multiple social media channels and measurement tools
- Flexibility to coordinate and respond to social media during off-hours/weekends as needed
- Demonstrated writing and media pitching ability
- Strong knowledge of content development and optimization
- Corporate communications expertise
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.