Barrows Company
Barrows Company is hiring: Creative Director Copy in New York
Barrows Company, New York, NY, United States, 10261
Creative Director - Copy
Seniority Level: Senior Level
Employment Type: Full-Time
Field: Creative
Location: New York
Ability to work in office 3 days per week on Tuesday - Thursday (subject to change based on business requirements)
Company Overview
Barrows boasts over 30 years of expertise in the global retail design sector, continually evolving to meet the diverse needs of the regions we serve. Our unwavering commitment revolves around a singular mission: crafting solutions that ignite shopper conversion. From strategic insights to seamless execution, our comprehensive suite of services spans insights and strategy, design conceptualization, all the way to engineering and implementation. With a strong foundation in manufacturing, our designs are steeped in technical proficiency, ensuring tangible real-world impact. We pride ourselves on delivering remarkable solutions tailored to our clients' unique requirements.
Our global team of Barrows employees, irrespective of background or role, shares a common ethos characterized by a can-do attitude and a relentless drive to deliver excellence. This collective spirit not only fosters top-tier work but also cultivates a sense of camaraderie rarely found in multinational agencies.
The Role
Barrows is growing and is seeking a Creative Director-Copy with exceptional shopper experience to lead the development of creative strategy and high-impact ideas for global brands across a range of industries. This role will develop strategic concepts and copy for integrated shopper marketing programs and experiential retail designs at mass retail across North America. A deep understanding of activating in these channels will be critical to success in role. The role will oversee all copy-related needs for the creative team to unlock big ideas that engage US and global audiences and produce compelling content that supports our clients' stories.
Responsibilities
Work in partnership with Creative and Strategy Directors to concept and plan execution of integrated shopper marketing programs and copy across a wide range of media and platforms
Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
Serve as a leader, creative mind, and project manager in one
Connect the dots between creative and strategy to tell the client's story
Create and write program ideas with strategically-aligned copy accurately against the required brief and revert
Develop compelling activations and tactics which bring creative concepts to life and achieve program objectives
Collaborate effectively with the cross-functional team, including account, strategy, design and project management
Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
Manage multiple jobs simultaneously; managing and providing direction to other team members as needed
Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally
Prepare and present client creative presentations
Work quickly and independently, with a can-do attitude
Proactively track trends in business and marketplace relevant to client business.
Work with CD to address performance, workflow, and quality issues and help develop long-range plans for the creative brands
Be one of the faces representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the trade
Confidently articulate and defend our work; ideate and solve problems with clients
Work with the client service team to identify growth opportunities with current and prospective clients
Craft the appropriate story and copy associated with the client's brand/project
Provide a strong creative point of view regarding storytelling, copy and messaging hierarchy
Generate strategically sound concepts and copy for in-store communication
Develop and implement processes and structures to achieve creative vision
Generate exploratory mood boards by gathering literature and internet references
Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally
Qualifications 8+ years of overall creative storytelling and copywriting experience, preferably on leading brands
Strong portfolio of prior professional work (shopper is a plus)
Solid understanding of CPG shopper marketing
Team leadership experience required
Creative strategy and copywriting experience strongly preferred
Shopper activation experience preferred
CPG and/or spirits experience preferred
Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
Experience presenting and successfully selling creative concepts
Proven experience in creating standout creative work
Ability to lead and drive client solutions through ambiguity
Ability to adapt to changing priorities