Marketing Manager Job at Allegiance Industries Inc in Columbia

Job Details

Job Location
Columbia, SC - Columbia, SC

Job Shift
1st

Description

Marketing Manager
Location: Charlotte, NC or Columbia, SC (Hybrid - Minimum 3 days in office)

Reports to: VP Inside Sales & Marketing

About Us:
Allegiance Industries is a leading facility services provider specializing in Janitorial, Security, and Electrical services. Headquartered in Columbia, SC, we are committed to delivering exceptional service and building long-term partnerships with our clients. As we continue to expand our footprint across the U.S., we are growing our sales and marketing teams to drive business development and enhance our brand presence. As we continue to grow, we're looking for a Marketing Manager to enhance our brand presence and support business development efforts.

Position Overview:
The Marketing Manager will be responsible for overseeing the marketing process, creating content, and supporting business development initiatives. While this role does not involve direct people management, it requires collaboration with sales teams and external partners to drive brand awareness and generate leads.

Key Responsibilities:

• Develop and execute marketing strategies to support business growth.
• Conduct research to identify target markets and understand customer needs in the janitorial, electrical, security services sectors.
• Develop and refine brand messaging ensuring the company's services are clearly positioned in the marketplace
• Write or supervise the creation of content that highlights the benefits of janitorial, electrical and security services, such as cleaning solutions, energy efficiency, or preventive maintenance.
• Create brand awareness campaigns to increase visibility of the company's janitorial, electrical, security services.
• Manage and enhance our website, social media, and client presentations with engaging content.
• Develop social media strategies to promote the company's services on platforms like LinkedIn.
• Respond to inquiries across digital platforms.
• Maintain consistent branding across all marketing channels.
• Oversee website content ensuring it reflects the latest services and information.
• Optimize the website for search engines to attract local and national traffic.
• Develop and implement lead-generation campaigns to attract potential clients for all service lines.
• Utilize digital marketing (SEO, SEM, PPC, social media) to generate leads and drive traffic to the website.
• Utilize Zoho CRM to track marketing efforts and analyze campaign performance.
• Generate and nurture leads from website inquiries and marketing campaigns.
• Support RFPs (Request for Proposals) by preparing marketing materials and coordinating responses.
• Oversee the creation of marketing materials such as brochures, case studies, blogs, and social media posts.
• Order business cards and other marketing materials as needed.
• Work closely with outside sales teams to create and deliver marketing materials.

Qualifications

• Experience in marketing, preferably in a B2B or service-based industry.
• 3-5 years of experience is preferred but not required.
• Knowledge of janitorial or electrical services is a plus.
• Strong skills in content creation, social media, and CRM platforms
• Ability to work independently while collaborating with multiple departments.
• Proposify and ZOHO proficiency is a plus
• Must be based in Charlotte, NC or Columbia, SC, with the ability to be in the office at least three days per week.