Marketing Manager Job at UpSpring in Austin

**This is a full-time, on-site position based in Austin, Texas. Candidates must be able to work from our Austin office.**

The Marketing Manager will be responsible for developing and executing integrated marketing strategies that align with UpSpring’s mission and business objectives. This role requires a deep understanding of the CPG industry, experience working with large national retailers, and expertise in digital marketing. The ideal candidate will have a proven track record of driving brand growth, optimizing retail performance, and leveraging data-driven insights to achieve measurable results.  

Key Responsibilities:

1. Strategic Marketing Leadership

• Develop and execute integrated marketing strategies that align with business goals and drive brand growth.
• Identify and leverage market trends, consumer insights, and competitive opportunities to enhance brand positioning.
• Work cross-functionally to ensure marketing initiatives are aligned and effectively executed.

2. Retail & Channel Marketing

• Strengthen UpSpring’s presence across retail and e-commerce channels by optimizing marketing strategies.
• Develop and execute initiatives to enhance brand visibility, engagement, and sales performance in key markets.
• Analyze retail performance data to inform marketing decisions and maximize growth opportunities.

3. Digital & Consumer Engagement

• Oversee digital marketing initiatives, ensuring a compelling and consistent brand presence.
• Manage content strategies, including influencer collaborations and brand partnerships, to enhance consumer connection.
• Partner with internal teams to ensure campaigns are aligned with brand objectives and deliver measurable impact.
• Utilize insights and analytics to refine strategies and improve engagement.

4. Performance & Budget Management

• Manage the marketing budget, ensuring resources are allocated effectively for maximum impact.
• Track and analyze key performance metrics, providing strategic insights for continuous optimization.
• Identify opportunities to enhance efficiency and effectiveness across marketing initiatives.

Qualifications & Experience

• 5+ years of experience in marketing, brand management, or a related field within CPG, retail, or digital marketing.
• Strong strategic thinking with the ability to develop and execute integrated marketing campaigns that drive brand growth.
• Experience working with retail and e-commerce channels, including national retailers and online marketplaces.
• Expertise in digital marketing, content strategy, and consumer engagement, with a proven ability to enhance brand presence.
• Proficiency in analyzing marketing performance data and translating insights into actionable strategies.
• Experience managing budgets and marketing resources to optimize ROI.
• Strong collaboration and leadership skills, with the ability to work cross-functionally and manage external partnerships.
• Ability to adapt in a fast-paced environment, balancing multiple projects while maintaining strategic focus.
• Passion for women’s wellness, health, and consumer-driven innovation is a plus.

About UpSpring:

UpSpring started in 2005 with a clear goal: to address the unique health needs of mothers. Over time, we've expanded our mission, recognizing that the health and wellness of women play a crucial role in the well-being of their families and communities. As a leader in women's health, we deliver innovative, high-quality solutions that support women at every life stage. At UpSpring, we’re dedicated to empowering wellness journeys and fostering a holistic approach to health and wellness for generations to come. We seek team members with a long-term growth mindset, committed to elevating the brand and helping it shine brighter with every new milestone.

Benefits:

• 401(k)
• Dental, vision, health insurance
• Health savings account
• PTO and paid holidays
• Performance bonus
• and more!