Cotton & Company is hiring: Social Media Strategist in Stuart

About the Role:

The Social Media Strategist will play a pivotal role in enhancing online presence of our clients and our company while driving engagement across various social media platforms. This position is responsible for developing and implementing comprehensive social media strategies that align with our overall marketing goals. The strategist will analyze performance metrics to optimize content and campaigns, ensuring maximum reach and impact. Collaboration with cross-functional teams will be essential to create cohesive messaging and branding. Ultimately, the goal is to foster a vibrant online community that supports our client's business objectives and enhances their reputation in the real estate industry.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and strategy development.

Preferred Qualifications:

• Experience with Google AdWords and SEO best practices.
• Familiarity with graphic design tools and content creation software.

Responsibilities:

• Develop and execute social media strategies that align with each company's marketing objectives.
• Create, curate, and manage published content across various social media platforms.
• Monitor, analyze, and report on social media performance metrics using tools like Google Analytics.
• Collaborate with marketing and content teams to ensure consistent messaging and branding.
• Stay up-to-date with the latest trends and best practices in social media and digital marketing.

Skills:

The required skills such as Google Analytics and SEO will be utilized daily to track and enhance the performance of social media campaigns. Content creation and copywriting skills will be essential for producing engaging posts that resonate with our target audience. Knowledge of social media strategies will guide the development of effective campaigns that drive engagement and brand awareness. Familiarity with Google AdWords will aid in creating targeted advertising strategies that complement organic social media efforts. Overall, these skills will contribute to a data-driven approach that maximizes our online presence and supports our business goals.