Marketing Assistant - Social Media, SEO & Product Copy (Full-Time) Job at R And

Are you passionate about digital marketing, SEO, and e-commerce? Fish and Coral Store, a rapidly growing nationwide e-commerce business with a local storefront, is looking for a Marketing Assistant to join our team! This role is perfect for someone eager to gain hands-on experience in social media ads, SEO, product copywriting, and e-commerce marketing.

You’ll work directly with our Marketing Director, learning how to optimize product listings, drive traffic, and increase conversions using Google Merchant Center, keyword planning tools, and WooCommerce/Shopify plugins.

Key Responsibilities:

-Assist with creation and management of paid ad campaigns for social media and B2C (Business to Consumer) Channels (Facebook, Instagram, Google Ads, etc.).
-Assist with Writing compelling product descriptions and optimize copy for SEO and conversion rates.
-Assist with Managing WooCommerce campaigns, with a focus on understanding plugins and how to leverage them for automation, SEO, and sales optimization.
-Research high-ranking keywords and integrate them into ad campaigns, product listings, and blog content.
-Optimize product titles and descriptions for Google Merchant Center to increase click-through rate (CTR) and visibility.
-Track Google Merchant Center metrics (clicks, impressions, CTR) and adjust keyword strategies accordingly.
Assist in email marketing, local advertising, and community event promotions.
Collaborate on e-commerce and local marketing strategies to drive engagement and revenue.

What You'll Learn:

-How to utilize WooCommerce & Shopify plugins for automation, SEO, and enhancing the customer shopping experience.
-Google Merchant Center best practices, including how to manage product feeds, analyze clicks, impressions, and CTR, and optimize product titles and descriptions for better search visibility.
-Advanced SEO strategies, including keyword research, competitor analysis, and content optimization using tools like AHREFS, -Google Trends, and other third-party SEO platforms.
-How to improve ad performance through A/B testing, keyword optimization, and bid adjustments.
-Hands-on experience in email marketing, direct marketing, and community outreach.
-How to track and measure performance using Google Analytics and Excel.

Preferred Qualifications:

-1-3 years of experience in marketing, social media, SEO, or e-commerce (not required but a plus).
-Knowledge of WooCommerce & Shopify plugins and how to utilize them for e-commerce optimization.
-Experience with Google Merchant Center and a strong understanding of clicks, impressions, CTR, and keyword strategy for product listings.
-Proficiency in keyword research tools like AHREFS, Google Trends, and other third-party platforms.
-Ability to type at least 40 words per minute.
-Strong computer literacy and ability to learn new tools quickly.
-Teachable and coachable attitude with a desire to grow in the field.

Side note: You must enjoy aquariums and colorful fish!

Why Join Us?

-Direct mentorship from an experienced Marketing Director.
-Hands-on learning in a medium-sized business with nationwide operations.
-Work on a variety of marketing projects, from social media to e-commerce and local marketing.
-Opportunities for pay advancements based on performance and contribution.
-Build a strong portfolio and receive valuable industry experience and a reference for future roles.

How to Apply:

-Submit your resume and an optional cover letter. If you’re a passionate marketer ready to learn, grow, and make an impact, we’d love to hear from you!

Contact us for a phone interview—we're actively scheduling in-person interviews for this role!

-Luke  408-839-4033   luke@fishandcoralstore.com