Ottawa Tourism is hiring: Manager, Marketing Creative/Gestionnaire, Marketing cr

Job Description:\n\nSalary: Overview Ottawa Tourisms vision is to be one of Canadas most visited, sustainable, vibrant, and valued urban destinations and the tourism authority for key economic development and city-building decisions in Ottawa. Ottawa Tourism's mission is to market and sell Ottawa as a compelling leisure and business destination and lead or participate in initiatives that improve Ottawas visitor experience. We contribute to the broader economic development objectives of the city and the success of our stakeholders and, by doing so, enrich the quality of life for all Ottawa residents. As a key position within the Marketing Department, the Manager, Marketing Creative reports to the Senior Manager, Marketing. The Manager, Marketing Creative will help lead the creative strategy and execution of high-performing advertising campaigns across paid media channels. This role requires a unique blend of graphic design expertise, brand management, and campaign execution skills, with the ability to guide and develop creative assets tailored for social media, programmatic platforms, web, and print. The Manager, Marketing Creative will collaborate with cross-functional teams and serve as the agency liaison to ensure creative excellence and brand consistency. In this role, youll also dive deep into performance analytics to optimize creative decisions and continuously elevate the impact of media campaigns. This position is based out of the Ottawa Tourism offices in beautiful downtown Ottawa. Ottawa Tourism employs a hybrid work model, with some ability for all employees to work remotely. In some cases, certain positions will have an ongoing requirement to maintain a physical presence in the office. Such details will be discussed during the application process. Key Competencies Demonstrate a strong ability to develop and execute creative concepts that align with marketing objectives, ensuring consistency across all brand assets and campaigns.Provide clear creative direction and feedback to internal teams and external agencies, maintaining high standards for campaign execution and brand identity.Leverage performance data and insights to refine creative assets, optimizing campaigns through A/B testing and ongoing creative evaluation.Effectively manage multiple creative projects, prioritizing tasks strategically while adapting to evolving business needs and marketing goals.Serve as a key resource within the organization for creative strategy, brand storytelling, and design execution, continuously seeking opportunities for innovation and improvement. Primary Areas of Responsibility Creative Strategy & Design Conceptualize and execute creative ideas for paid media campaigns that align with broader marketing and organizational goals, leading the development of concepts and ensuring their execution with agency partners and internal teams.Provide creative direction and hands-on design expertise as required to elevate campaign impact, delivering final creative work when required and balancing oversight with execution.Collaborate with the team to ensure cohesive messaging and visuals across campaigns, supporting the development of brand assets such as websites, social media, and photo/video production. Media Campaign Creative Execution Maintain and evolve brand identity and ad creative through the creation of lookbooks, style guides, and creative briefs for campaigns.Work closely with external creative agencies to ensure the delivery of high-performing creative that aligns with the paid media strategy, providing clear guidance, feedback, and approvals.Review and approve creative assets to ensure accuracy, quality, and adherence to campaign objectives and platform specifications.Experience with creative testing, performance evaluation, and optimizing design for results. In collaboration with the team analyze ad performance metrics, conduct A/B testing, and provide actionable insights to optimize future creative efforts.Develop creative templates and frameworks that enable scalable and efficient ad production while maintaining brand consistency.Proven experience overseeing creative projects from concept through execution. Collaboration and Communication Foster strong relationships across departments, integrating diverse perspectives to inform creative direction.Liaise with external agencies to refine deliverables through clear guidance and constructive feedback.Communicate creative goals and performance insights effectively to stakeholders. Brand Alignment Ensure all creative assets align with brand guidelines and maintain consistency across campaigns, with meticulous attention to detail in design and execution.Oversee brand development and enforcement across multiple channels and campaigns, ensuring cohesion and high standards. Desired Qualifications Bachelors degree in Marketing, Graphic Design, Communications, or a related field.Minimum of 5 years of experience in a creative marketing role, including experience in graphic design, managing paid media campaigns and working with external creative agencies. Proven track record in creative strategy, design execution, and brand management, preferably in the tourism or destination marketing sector.Expertise in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).Strong understanding of paid media channels (social media, programmatic platforms, web, print) and their creative requirements.Experience with performance analytics tools (e.g., Google Analytics) and A/B testing for creative optimization.Demonstrated ability to conceptualize, develop, and execute impactful creative campaigns.Demonstrated understanding of brand development, standards, and enforcement.Excellent communication and interpersonal skills, with experience working cross-functionally and liaising with external agencies.Ability to give clear, actionable feedback and articulate creative goals to stakeholders.Strong project management skills with attention to detail and the ability to prioritize tasks effectively.Creative thinker with a passion for delivering high-quality design work.Team-oriented and adaptable, thriving in a collaborative environment.Results-driven and committed to continuous improvement. Applicants are strongly encouraged to submit a graphic design portfolio along with their resume. The Hiring Process Initial Phone ScreenIn-Depth InterviewPeer InterviewReference checksOffer Land Acknowledgement Ottawa Tourism is located and operates on the traditional and unceded territory of the Anishinaabe Algonquin people, who have travelled and inhabited these lands for millennia. Diversity, Equity & Inclusion Statement We place great value on the importance of diversity in our workforce, and we value inclusivity, trust, innovation and encourage applications from individuals who are members of under-represented or marginalized communities. We foster a diverse, equitable and inclusive organization. We connect with Indigenous communities; we care about the planet our people and our industry, and we want our city to be accessible to all. To that end, we are committed to an objective hiring process which is free from discrimination based on any of the protected grounds as stated in Ontario's Human Rights Code. In an effort to ensure that the selection process is as objective as possible, applicants are invited to consider removing any indications on their application that might suggest age, place of origin, ethnic origin, disability, race, or any other protected ground. For example, applicants might choose to include the names and classification of degrees granted (i.e. Diplomain Project Management, with Honours),while excluding the name or location of the school. Accessibility Statement All applications will be considered as longas the applicant can demonstrate that theymeetthe essential qualifications as described in the job posting. Further to this, if you would like to request any additional accommodations based on one of the Code's protected grounds, we will be happy to help accommodate you. DEADLINE TO APPLY: Monday February 24th at 12pm Aperu La vision de Tourisme Ottawa est dtre lune des destinations urbaines les plus visites, les plus durables, les plus dynamiques et les plus apprcies au Canada, et dtre lautorit touristique en ce qui a trait aux dcisions cls lies au dveloppement conomique et gnral de la ville dOttawa. La mission de Tourisme Ottawa est de commercialiser et de vendre Ottawa en tant que destination de loisirs et daffaires attrayante et de diriger ou de participer des initiatives qui amliorent lexprience des visiteurs dOttawa. Nous contribuons aux objectifs plus larges de dveloppement conomique de la Ville et la russite des parties prenantes et, ce faisant, nous enrichissons la qualit de vie de tous les rsidents dOttawa. Assumant un poste cl au sein du Service de marketing, le gestionnaire, Marketing cratif, relve du gestionnaire principal, Marketing. Le gestionnaire, Marketing cratif aidera diriger la stratgie crative et la ralisation de campagnes publicitaires trs percutantes sur les canaux de mdias payants. Ce rle ncessite un arrimage unique dexpertise en conception graphique, de gestion de marque et de comptences en ralisation de campagnes, avec la capacit de guider et de dvelopper des actifs cratifs adapts aux mdias sociaux, aux plateformes de programmes, au Web, ainsi qu limpression. Le gestionnaire, Marketing cratif, collaborera avec des quipes interfonctionnelles et servira dagent de liaison de lorganisation pour assurer lexcellence crative et la cohrence de la marque. Dans ce rle, la personne titulaire du poste plongera galement dans lanalyse du rendement afin doptimiser les dcisions cratives et augmenter ainsi continuellement les rpercussions des campagnes mdiatiques. Ce poste est bas dans les bureaux de Tourisme Ottawa, dans le magnifique centre-ville dOttawa. Tourisme Ottawa utilise un modle de travail hybride, qui permet tous les membres du personnel de travailler occasionnellement distance. Dans certains cas, les personnes titulaires de certains postes sont tenues de maintenir une prsence physique au bureau. Ces dtails seront abords dans le cadre du processus de recrutement. Comptences cls Dmontrer une forte capacit laborer et raliser des concepts cratifs qui sharmonisent avec les objectifs de marketing, assurant ainsi la cohrence de tous les actifs et campagnes de la marque.Fournir une orientation crative claire ainsi que des commentaires aux quipes internes et aux organismes externes, en maintenant des normes leves en vue de lexcution des campagnes et lidentit de la marque.Tirer parti des donnes et des informations portant sur le rendement pour affiner les actifs cratifs, en optimisant les campagnes grce des essais A/B et une valuation crative continue.Grer efficacement plusieurs projets cratifs, en tablissant des priorits pour les tches de manire stratgique, et ce, tout en sadaptant lvolution des besoins commerciaux et des objectifs marketing.Servir de ressource cl au sein de lorganisation pour la stratgie crative, la narration de la marque et la ralisation de la conception, et rechercher continuellement des occasions dinnovation et damlioration. Principaux domaines de responsabilit Stratgie crative et conception Conceptualiser et excuter des ides cratives pour les campagnes mdiatiques payantes qui sharmonisent avec des objectifs de marketing et organisationnels plus larges, en dirigeant le dveloppement de concepts et en assurant leur ralisation avec les partenaires de lorganisation et les quipes internes.Fournir une direction crative et une expertise pratique en conception au besoin en vue daugmenter les rpercussions de la campagne, en fournissant un travail cratif dfinitif si ncessaire et en tablissant un juste quilibre entre la supervision et la ralisation.Collaborer avec lquipe pour assurer la cohsion des messages et des visuels entre les campagnes, en soutenant llaboration dactifs de marque comme les sites Web, les mdias sociaux et la prise de photos ou la production de vidos. Ralisation crative de la campagne mdiatique Maintenir et faire voluer lidentit de marque et la cration publicitaire grce la cration de catalogues de collection, de guides de style et de notes dinformation cratives pour les campagnes.Travailler en troite collaboration avec des organismes de cration externes pour assurer la fourniture de crations hautement percutantes qui sharmonisent avec la stratgie des mdias payants, en fournissant des conseils clairs, des commentaires et des approbations.Examiner et approuver les actifs cratifs pour garantir lexactitude, la qualit et le respect des objectifs de la campagne et des particularits de la plateforme.Possder une exprience des essais cratifs, de lvaluation du rendement et de loptimisation de la conception axe sur les rsultats. En collaboration avec lquipe, analyser les mesures de rendement publicitaire, effectuer des essais A/B et fournir des informations exploitables pour optimiser les futurs efforts cratifs.laborer des modles et des cadres cratifs qui permettent une production publicitaire volutive et efficace tout en maintenant la cohrence de la marque.Possder une exprience prouve dans la supervision de projets cratifs, du concept la ralisation. Collaboration et communication Favoriser des relations solides entre les services, en intgrant divers points de vue pour clairer lorientation crative.Assurer la liaison avec les organismes externes afin damliorer les produits livrables, et ce, grce des directives claires et une rtroaction constructive.Communiquer efficacement les objectifs cratifs ainsi que les perspectives relatives au rendement aux parties prenantes. Harmonisation avec la marque Veiller ce que tous les actifs cratifs sharmonisent avec les directives de la marque et maintiennent la cohrence entre les campagnes, avec une attention mticuleuse aux dtails dans la conception et la ralisation.Superviser le dveloppement et lapplication de la marque sur plusieurs canaux et campagnes, et ce, tout en assurant la cohsion et des normes leves. Qualifications souhaites Baccalaurat en marketing, conception graphique, communications ou dans un domaine connexe.Minimum de cinqans dexprience dans un rle de marketing cratif, y compris de lexprience dans la conception graphique, la gestion de campagnes mdiatiques payantes et le travail avec des organismes de cration externes.Exprience avre dans le cadre de stratgies cratives, la ralisation de la conception et la gestion de la marque, de prfrence dans le secteur du tourisme ou encore du marketing de destination.Expertise dans lusage de logiciels de conception graphique comme Adobe Creative Suite (Photoshop, Illustrator, InDesign).Solide comprhension des canaux de mdias payants (mdias sociaux, plateformes de programmes, Web, presse crite) et de leurs exigences cratives.Exprience avec les outils danalyse du rendement (p.ex., Google Analytics)