Digital Marketing Specialist

We are looking for a motivated and results-driven Digital Marketing Specialist to join our dynamic team. If you’re a digital marketing enthusiast with a knack for driving online visibility and engagement, we want to hear from you! As our Digital Marketing Specialist, you’ll play a key role in developing, implementing, and optimizing our digital marketing strategies across various channels. You’ll work closely with the marketing team to execute campaigns that drive traffic, increase brand awareness, and contribute to the overall growth of the business. Key Responsibilities: Develop, implement, and optimize digital marketing campaigns across channels including SEO, SEM, social media, email marketing, content marketing, and display advertising. Monitor and analyze performance metrics to continuously improve campaign effectiveness and ROI. Manage and optimize paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Create and manage content across various platforms (blogs, social media, email newsletters). Conduct competitive research and stay up-to-date with the latest digital marketing trends, tools, and technologies. Collaborate with cross-functional teams, including designers, developers, and sales teams, to align marketing initiatives with business goals. Ensure consistent brand messaging and voice across all digital touchpoints. Track, report, and analyze web traffic and performance data using tools like Google Analytics, SEMrush, etc. Requirements: Proven experience in digital marketing, with a strong understanding of SEO, SEM, PPC, email marketing, and social media strategies. Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, Google Analytics, etc.). Strong analytical skills with the ability to interpret data and drive actionable insights. Excellent communication and copywriting skills. Ability to work independently and in a team environment. Creative thinker with a passion for testing and improving marketing strategies. Why Join Us? Competitive salary and benefits package. Opportunity for professional growth and development. A collaborative and innovative work environment. Work with a passionate, supportive, and creative team.