Novartis Group Companies
Snr Manager, Immunology Marketing Strategy - HCP
Novartis Group Companies, East Hanover, New Jersey, us, 07936
Job Description Summary
The Senior Manager, Marketing Strategy will support HCP marketing by delivering insight-driven tactics to drive customer impact. Reporting to the Director of Marketing Strategy, this role will collaborate closely with marketing strategists and other strategic partners to ensure effective orchestration of marketing strategies into campaigns, tactics, and experiences. This role will also contribute to the integrated HCP marketing plan and interface with the Customer Engagement training and field leadership teams.
This position will be located at the East Hanover, NJ campus and will not have the ability to be located remotely. This position will require up to 25% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered.
Job Description Key Responsibilities: Establish brand-specific expertise and create engaging brand-centered content for personalized experiences. Share and embed knowledge on best practices to engage HCPs and change behavior across the brand lifecycle. Execute best-in-class digital marketing strategies aligned with brand goals to maximize business results. Ensure digital plans are appropriately implemented and optimized. Support and deliver the HCP integrated plan for the brand, managing the MAP process and pulling through brand claims and imagery and ensure on-time delivery of assets. Drive excellence in developing lead assets for the HCP-facing field team, partnering closely with the Customer Experience Planning and Optimization team. Identify market insights and opportunities via customer interactions. Manage key aspects of executional budget and collaborate with strategic partners to ensure budget expectations are met Essential Requirements: Education: Bachelor's degree required 2+ years of pharmaceutical, biotech or healthcare marketing background with a total of 5+ years relevant work experience Demonstrated experience establishing and engaging key customer groups and other important internal and external stakeholders to gain insights to evolve brand strategy and communication History of success, showing strong strategic thinking, problem-solving and decision-making capabilities Strong written and oral communication skills Proven track record of strong teamwork and collaboration Strong project management experience and skills Strong learning agility/growth mindset Desirable Requirements: Experience in HCP and/or Patient Marketing with understanding of Specialty Pharmacy processes. Diverse experience outside of marketing (e.g. Customer-facing/sales experience, managed markets, operations, medical, etc.) Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. The pay range for this position at commencement of employment is expected to be between $119,700 and $222,300/year; however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds and perspectives. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to fostering a diverse and inclusive workplace that reflects the world around us and connects us to the patients, customers and communities we serve. Accessibility and reasonable accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Salary Range $119,700.00 - $222,300.00
Skills Desired Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training, Stakeholder Engagement, Stakeholder Management, Strategic Alliances
This position will be located at the East Hanover, NJ campus and will not have the ability to be located remotely. This position will require up to 25% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered.
Job Description Key Responsibilities: Establish brand-specific expertise and create engaging brand-centered content for personalized experiences. Share and embed knowledge on best practices to engage HCPs and change behavior across the brand lifecycle. Execute best-in-class digital marketing strategies aligned with brand goals to maximize business results. Ensure digital plans are appropriately implemented and optimized. Support and deliver the HCP integrated plan for the brand, managing the MAP process and pulling through brand claims and imagery and ensure on-time delivery of assets. Drive excellence in developing lead assets for the HCP-facing field team, partnering closely with the Customer Experience Planning and Optimization team. Identify market insights and opportunities via customer interactions. Manage key aspects of executional budget and collaborate with strategic partners to ensure budget expectations are met Essential Requirements: Education: Bachelor's degree required 2+ years of pharmaceutical, biotech or healthcare marketing background with a total of 5+ years relevant work experience Demonstrated experience establishing and engaging key customer groups and other important internal and external stakeholders to gain insights to evolve brand strategy and communication History of success, showing strong strategic thinking, problem-solving and decision-making capabilities Strong written and oral communication skills Proven track record of strong teamwork and collaboration Strong project management experience and skills Strong learning agility/growth mindset Desirable Requirements: Experience in HCP and/or Patient Marketing with understanding of Specialty Pharmacy processes. Diverse experience outside of marketing (e.g. Customer-facing/sales experience, managed markets, operations, medical, etc.) Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. The pay range for this position at commencement of employment is expected to be between $119,700 and $222,300/year; however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds and perspectives. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to fostering a diverse and inclusive workplace that reflects the world around us and connects us to the patients, customers and communities we serve. Accessibility and reasonable accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Salary Range $119,700.00 - $222,300.00
Skills Desired Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training, Stakeholder Engagement, Stakeholder Management, Strategic Alliances