Tavant
Job Summary:
Tavant is on the lookout for a dynamic Senior Product Marketing Manager to lead our marketing efforts for the Data, AI, and Analytics sector. This role is perfect for someone with a passion for technology and proven expertise in branding within the IT Services domain, particularly focusing on data and AI. The ideal candidate will be skilled in analytics-driven marketing, managing public relations, and forging strategic marketing partnerships. If you thrive in a fast-paced, high-growth environment and are eager to position our brand as a leader in the dynamic Data and AI IT services arena, we want to hear from you! Key Responsibilities: Strategic Planning and Execution:
Formulate and implement comprehensive marketing strategies that align with business objectives and enhance market presence. Branding and Analyst Relations:
Strengthen Tavant's visibility by engaging strategically with industry analysts and ensuring our services are prominently featured in key reports. Public Relations:
Direct PR initiatives, crafting press releases, managing media relations, and building productive relationships with influential journalists and industry thought leaders. Lead Generation:
Innovate and execute lead generation campaigns to build a strong pipeline of new business opportunities. Partner with Pre-Sales:
Collaborate closely with pre-sales and solution teams to refine offerings and enhance value propositions from a customer-centric perspective. Customer Engagement:
Design and implement marketing strategies aimed at existing customers to drive the adoption of new services and bolster retention and loyalty. Partnership Marketing:
Work with strategic partners to craft co-marketing strategies that leverage shared strengths and broaden market reach. Campaign Analytics:
Employ advanced analytics to evaluate the effectiveness of marketing campaigns and adjust tactics for maximum impact. Market Research:
Conduct continuous market research to identify emerging trends and adapt marketing approaches accordingly. Reporting:
Provide regular performance updates to senior management, offering insights and recommendations for ongoing improvement. Requirements: Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred. Minimum of 8 years of relevant marketing experience, particularly in brand development within the IT services sector, focused on analytics, public relations, and strategic partnerships. Proven success in developing and executing integrated marketing campaigns. Outstanding analytical, organizational, and creative skills. Expertise in digital marketing tools, including CRM and marketing automation platforms. Exceptional communication and interpersonal skills, with the ability to work autonomously and navigate complex situations.
Tavant is on the lookout for a dynamic Senior Product Marketing Manager to lead our marketing efforts for the Data, AI, and Analytics sector. This role is perfect for someone with a passion for technology and proven expertise in branding within the IT Services domain, particularly focusing on data and AI. The ideal candidate will be skilled in analytics-driven marketing, managing public relations, and forging strategic marketing partnerships. If you thrive in a fast-paced, high-growth environment and are eager to position our brand as a leader in the dynamic Data and AI IT services arena, we want to hear from you! Key Responsibilities: Strategic Planning and Execution:
Formulate and implement comprehensive marketing strategies that align with business objectives and enhance market presence. Branding and Analyst Relations:
Strengthen Tavant's visibility by engaging strategically with industry analysts and ensuring our services are prominently featured in key reports. Public Relations:
Direct PR initiatives, crafting press releases, managing media relations, and building productive relationships with influential journalists and industry thought leaders. Lead Generation:
Innovate and execute lead generation campaigns to build a strong pipeline of new business opportunities. Partner with Pre-Sales:
Collaborate closely with pre-sales and solution teams to refine offerings and enhance value propositions from a customer-centric perspective. Customer Engagement:
Design and implement marketing strategies aimed at existing customers to drive the adoption of new services and bolster retention and loyalty. Partnership Marketing:
Work with strategic partners to craft co-marketing strategies that leverage shared strengths and broaden market reach. Campaign Analytics:
Employ advanced analytics to evaluate the effectiveness of marketing campaigns and adjust tactics for maximum impact. Market Research:
Conduct continuous market research to identify emerging trends and adapt marketing approaches accordingly. Reporting:
Provide regular performance updates to senior management, offering insights and recommendations for ongoing improvement. Requirements: Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred. Minimum of 8 years of relevant marketing experience, particularly in brand development within the IT services sector, focused on analytics, public relations, and strategic partnerships. Proven success in developing and executing integrated marketing campaigns. Outstanding analytical, organizational, and creative skills. Expertise in digital marketing tools, including CRM and marketing automation platforms. Exceptional communication and interpersonal skills, with the ability to work autonomously and navigate complex situations.