Chief Marketing Officer

National Investment Center for Seniors Housing & Care (NIC) provided pay range

This range is provided by National Investment Center for Seniors Housing & Care (NIC). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$200,000.00/yr - $250,000.00/yr

The National Investment Center for Seniors Housing & Care (NIC), a 501(c)(3) organization, works to enable access and choice by providing data, analytics, and connections that bring together investors and providers. NIC delivers trusted, objective, and timely insights and implications derived from its analytics, which benefit from NIC’s strategic alliance with NIC MAP, the leading provider of comprehensive market data for senior housing and skilled nursing properties.

Purpose of the Position

The National Investment Center for Seniors Housing & Care (NIC), the leading nonprofit providing critical data, analytics, and connections to investors and providers in the field, seeks a creative and innovative Chief Marketing Officer to join during a critical period marked by significant growth and increased market demand in the senior housing industry. As NIC looks to increase its overall impact and reach, it needs a dynamic and results-oriented marketing leader to play an integral role as chief brand strategist to develop and implement a comprehensive MarComms strategy aimed at promoting this vital organization and the essential thought leadership it provides within the senior housing and care industry.

Reporting to the Chief Executive Officer, the Chief Marketing Officer will be responsible for elevating the marketing function to engage a broader audience and increase NIC’s overall visibility. Working in collaboration with the CEO and leadership team, the CMO will create a fully integrated MarComms strategy aimed at facilitating close coordination with other key functions including research, conferences and events, educational programming, business development, volunteer engagement, and finance.

Key Responsibilities

• Develop and implement comprehensive marketing strategies and plans to achieve key strategic organizational goals for paid registrations for conferences and NIC Academy programs including market research, competitor analysis, and target market identification and development.
• Drive customer and volunteer acquisition, engagement, and loyalty initiatives to achieve high retention.
• Effectively lead all marketing campaigns, ensuring consistency in messaging and alignment with NIC brand and strategic objectives.
• Track metrics and key performance indicators to evaluate the efficiency and effectiveness of the MarComms strategy to ensure strategic allocation of resources for conferences, professional education, sponsorships, and new target audiences to identify opportunities for sustained growth.
• Create and manage budgets to ensure marketing initiatives are cost effective and have a clear ROI.
• Collaborate with industry associations, groups, and senior services organizations to participate in industry-wide marketing campaigns.
• Develop effective campaigns for leveraging volunteers to promote NIC conferences and professional education including social media kits and email campaigns.
• Actively collaborate with NIC’s external PR firm to develop and execute highly effective marketing strategies, leveraging the agency’s specialized market expertise.
• Oversee the creation of compelling marketing materials including newsletters, blogs, social media posts, and advertisements.
• Utilize data analytics to measure the effectiveness of campaign content and make data-driven decisions.
• Conduct regular one-on-one meetings with direct reports to maintain open communication, assess workload and assist with establishing priorities.
• Establish clear performance expectations, metrics, and goals for employees.

Required Qualifications

• An unwavering commitment to NIC’s mission, values, and vision.
• Bachelor’s degree in marketing, communications, business, or related field or equivalent experience with documented competencies in marketing and promotions.
• A minimum of 7 years in marketing leadership experience including demonstrated success growing registrations for conferences, events, and/or professional education.
• Outstanding interpersonal skills coupled with the ability to work well with teams and independently.
• Desire and ability to work in a fast-paced environment and prioritize multiple tasks simultaneously.
• Strong project management skills with the ability to multitask and meet deadlines.
• Excellent interpersonal and communication skills, both written and verbal articulation.
• Expert competencies for Pardot, WordPress, HTML/CSS, SEO, SEM, Google Analytics, Microsoft Office (Word, Excel, PowerPoint, Outlook, SharePoint) experience.
• Experience with Salesforce or other CRM applications.

Job Location

• The position is located at the NIC Office in Annapolis, MD.
• The successful candidate will live within a two-hour commute of the NIC Office.
• With the consent of the CEO, the successful candidate may work remotely in accordance with the NIC telecommuting policy.
• The successful candidate will be required to be present in the NIC Office for monthly All Staff Meetings.

Travel Requirement

Ability to travel up to 10% of the year.

The targeted salary range for this role is $200-$250k and will be commensurate with experience. In addition to a competitive salary, NIC has a comprehensive benefits package.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing
• Industries: Non-profit Organizations