Job Description
Overview:
The Social Media Specialist plays a critical role in shaping and executing our brand's presence across social platforms. This position is responsible for developing, managing, and optimizing content that drives engagement, builds community, and enhances brand visibility for Studio McGee, Inc. including, but not limited to supporting our retail arm, McGee & Co. The ideal candidate is a creative and strategic thinker with strong writing skills, a passion for social media, and a deep understanding of the home décor and interior design space.
Who We Are:
Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their everyday. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.”
Key Responsibilities:
Content Development & Strategy:
- Assist in planning and executing content calendars for all major social media platforms, ensuring alignment with overall marketing initiatives.
- Work with the Social Media Director and creative teams to develop visually compelling photo, video, and graphic content tailored for each platform.
- Follow a detailed shot list to efficiently capture compelling content, ensuring high-quality visuals that align with brand aesthetics, and cut together engaging social posts optimized for each platform.
- Write, edit, and refine social captions that capture our brand voice and encourage audience interaction.
- Manage and track influencer and content creator campaigns, ensuring alignment with brand goals.
- Maintain a quick, in-the-moment approach to content creation, capturing and sharing behind-the-scenes, launches, and timely moments.
- Transform long-form and raw video content into engaging, platform-specific assets by applying best editing practices, ensuring each piece is visually compelling and designed for maximum performance.
Community Engagement & Social Listening:
- Act as a brand voice by engaging with followers, responding to comments, and fostering meaningful conversations.
- Monitor and analyze social listening insights to identify trends, sentiment shifts, and areas for improvement.
- Work cross-functionally with the Customer Experience team and Community Managers to develop efficient processes for handling customer inquiries through social channels.
Analytics & Performance Optimization:
- Track key social metrics and KPIs, including engagement rates, follower growth, and content performance, providing regular reports to the marketing team.
- Use data-driven insights to optimize content strategy and improve engagement.
- Stay up to date with platform algorithm changes and best practices to maximize reach and effectiveness.
- Stay nimble and proactive in identifying and executing on emerging platform trends, cultural moments, and reactionary content to drive engagement and keep Studio McGee at the forefront of social conversation.
Qualifications & Requirements:
- 2+ years of experience in social media marketing, content creation, or digital community management.
- Strong understanding of Meta, TikTok, Pinterest, LinkedIn, X, and YouTube.
- Proficiency in social media management tools such as Dash Hudson, Falcon.io, Sprout Social, or similar platforms.
- Experience with Asana or other project management software.
- Basic knowledge of Canva, Capcut, Adobe Creative Suite, or similar content creation tools is a plus.
- Strong writing and communication skills with the ability to maintain a consistent brand voice.
- A deep passion for home décor, interior design, and lifestyle branding is highly preferred.
Job Type: Full Time
Benefits:
- Medical
- Dental
- Vision
- PTO
- 401k
- Bonuses
McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.