Planet Interactive is hiring: Content Marketing Specialist in Santa Rosa

Content Summary: Content Marketing Specialist at Santa Rosa, for Planet Interactive

Content Marketing Specialist

Duration: through 2025

Pay: $65.00 - $69.00/hr, DOE (W2 and option for benefits)

Join a leading lifestyle brand technology client as a Content Marketing Specialist on a 6-month contract. This full-time role offers a remote schedule with 40 hours per week, giving you the freedom to work from anywhere.

The client's Global Business Marketing (PBM) team focuses on enhancing engagement with advertisers and media agencies. As a Content Marketing Specialist, you'll play a critical role in creating engaging and relevant content tailored to our audience across all marketing channels. Collaboration with cross-functional partners and stakeholders will enable you to drive cohesive and effective content marketing programs primarily in the U.S. and Canada, with occasional support for initiatives in Latin America and globally.

Key Responsibilities:

• Create compelling content that captivates and informs our audience, optimizing for different types and channels based on objectives and past successes.
• Analyze the performance of content marketing initiatives using analytics tools, continually refining our strategy based on insights and learnings.
• Develop a comprehensive understanding of our owned platforms, set clear objectives, and craft an integrated approach across our business website/blog, social media channels, and newsletters.
• Collaborate with leaders in the Global Sales Organization and other teams to leverage subject matter expertise in content creation.
• Work closely with creative leads to maintain strategic alignment and ensure high-quality content output across all platforms.

Required Qualifications:

• Must have a B2B background in advertising or digital marketing.
• 5+ years of experience in content marketing strategy, ideally in the advertising sector.
• Exceptional writing skills; the ability to assess and guide writing quality is crucial.
• Strong understanding of technology platform business models and the advertiser audience.
• Excellent communication, project management, and cross-functional leadership abilities.
• Demonstrated success in delivering measurable business results.
• A growth mindset, with a willingness to embrace both leadership and support roles with equal enthusiasm.