ImOn Communications
Digital Marketing Operations Strategist
ImOn Communications, Cedar Rapids, Iowa, United States, 52404
ImOn Communications has been the LOCAL choice for high-speed Internet, cable TV, and phone in Eastern Iowa since 2007. Since then, we have expanded our network to provide fiber Internet services to more than a dozen communities in Iowa and beyond! As we grow our network, we are looking for a
Marketing Campaign Strategist, Customer Acquisition
to join our team. At ImOn, you will be part of a workplace that values relationships with colleagues, customers, and our community. Our culture is focused on fostering a fun and rewarding work environment where you’ll help our team create connections, one person at a time. The
Digital Marketing Operations Strategist
is responsible for managing and optimizing key marketing technologies, including CRM, CMS, future-state DXP, and analytics tools like GA4. This role integrates and executes CRM, CMS, and DXP to drive personalization, automation, customer journeys, lead nurturing, and conversions across all digital touchpoints. Additionally, the strategist leads end-to-end digital media campaigns and optimization, leveraging data to improve performance and maximize ROI. This role requires a blend of analytical skills, creative thinking, and technical expertise to optimize performance, streamline operations, and deliver measurable results in a competitive online marketplace. Location:
This position is located at the Imon Headquarters in Cedar Rapids, Iowa. Essential duties and responsibilities include but are not limited to: Digital Marketing Campaign Management Develop, implement, and refine paid media channels (Google Ads, Meta, LinkedIn, etc.) to drive demand and online sales, leveraging CRM and CMS/DXP data for enhanced targeting and retargeting. Develop detailed campaign plans working cross-functionally, ensuring timelines, budgets, and resources stay on track. Lead email and automation workflow strategies to engage and convert leads. Optimize website content, landing pages, and eCommerce experiences for improved conversion rates, SEO, and UX. Conduct A/B testing across ads, landing pages, emails, and digital assets to enhance performance. Monitor key metrics (CTR, CAC, ROAS) and adjust strategies for better ROI.
Marketing Technology and Integration Manage CRM, CMS, and future state DXP platforms to enhance personalization, automation, and seamless ecommerce and customer experiences Work closely with marketing analytics team on tracking, analytics, and reporting across GA4, CRM, CMS/DXP, and paid media platforms. Ensure seamless data integration and accuracy across all platforms; GA4, CRM, CMS/DXP, paid media channels and internal systems. Ensure compliance with privacy regulations (GDPR, CCPA, etc.) in tracking and data collection strategies. Own the day-to-day setup and ongoing management and governance for pricing, product listings, promotions, and offers for active campaigns Oversee eCommerce and cart functionality, ensuring frictionless transactions and optimized purchase flows through A/B testing of pricing, product positioning, upsell/cross-sell, add-ons, and bundles to maximize conversions.
Data Insights and Innovation Analyze performance metrics across platforms to identify optimization opportunities. Use data-driven insights to refine segmentation, personalization, and content strategies. Present key findings and recommendations to stakeholders and leadership. Stay current on marketing technology trends, tools, and best practices, and proactively recommend new solutions for optimization and innovation. Identify and implement opportunities to automate and streamline workflows for efficiency across marketing and customer engagement processes.
Requirements We are looking for people with: Bachelor’s degree in Marketing, Communications, Business, or a related field. 3+ years of experience in CRM management, digital marketing, and MarTech. Proficiency in CRM platforms (e.g., HubSpot, Salesforce), GA4, GTM, and paid media management. Experience with eCommerce platforms (e.g., Shopify, Magento) and DXP tools (e.g., Optimizely, Adobe Experience Manager). Strong knowledge of email/SMS marketing, personalization, and automation strategies. Ability to interpret data and provide actionable insights. Strong project management, attention to detail, and cross-functional collaboration skills.
At ImOn, we'll hook you up. We offer our employees a full benefit package to include: A
401k plan
with up to a 4% company match. Insurance benefits
that include multiple health insurance plans to choose from, Dental insurance, free Vision insurance and Life/Disability insurance. A robust
wellness program
that offers annual health screenings as well as fitness incentives. Work/Life balance
that includes several different types of paid time off such as paid holidays, vacation time, personal time, volunteer time off as well as parental leave and bereavement leave
recblid o8mf5w29yxs39lhce76soqfzpavtuv
Marketing Campaign Strategist, Customer Acquisition
to join our team. At ImOn, you will be part of a workplace that values relationships with colleagues, customers, and our community. Our culture is focused on fostering a fun and rewarding work environment where you’ll help our team create connections, one person at a time. The
Digital Marketing Operations Strategist
is responsible for managing and optimizing key marketing technologies, including CRM, CMS, future-state DXP, and analytics tools like GA4. This role integrates and executes CRM, CMS, and DXP to drive personalization, automation, customer journeys, lead nurturing, and conversions across all digital touchpoints. Additionally, the strategist leads end-to-end digital media campaigns and optimization, leveraging data to improve performance and maximize ROI. This role requires a blend of analytical skills, creative thinking, and technical expertise to optimize performance, streamline operations, and deliver measurable results in a competitive online marketplace. Location:
This position is located at the Imon Headquarters in Cedar Rapids, Iowa. Essential duties and responsibilities include but are not limited to: Digital Marketing Campaign Management Develop, implement, and refine paid media channels (Google Ads, Meta, LinkedIn, etc.) to drive demand and online sales, leveraging CRM and CMS/DXP data for enhanced targeting and retargeting. Develop detailed campaign plans working cross-functionally, ensuring timelines, budgets, and resources stay on track. Lead email and automation workflow strategies to engage and convert leads. Optimize website content, landing pages, and eCommerce experiences for improved conversion rates, SEO, and UX. Conduct A/B testing across ads, landing pages, emails, and digital assets to enhance performance. Monitor key metrics (CTR, CAC, ROAS) and adjust strategies for better ROI.
Marketing Technology and Integration Manage CRM, CMS, and future state DXP platforms to enhance personalization, automation, and seamless ecommerce and customer experiences Work closely with marketing analytics team on tracking, analytics, and reporting across GA4, CRM, CMS/DXP, and paid media platforms. Ensure seamless data integration and accuracy across all platforms; GA4, CRM, CMS/DXP, paid media channels and internal systems. Ensure compliance with privacy regulations (GDPR, CCPA, etc.) in tracking and data collection strategies. Own the day-to-day setup and ongoing management and governance for pricing, product listings, promotions, and offers for active campaigns Oversee eCommerce and cart functionality, ensuring frictionless transactions and optimized purchase flows through A/B testing of pricing, product positioning, upsell/cross-sell, add-ons, and bundles to maximize conversions.
Data Insights and Innovation Analyze performance metrics across platforms to identify optimization opportunities. Use data-driven insights to refine segmentation, personalization, and content strategies. Present key findings and recommendations to stakeholders and leadership. Stay current on marketing technology trends, tools, and best practices, and proactively recommend new solutions for optimization and innovation. Identify and implement opportunities to automate and streamline workflows for efficiency across marketing and customer engagement processes.
Requirements We are looking for people with: Bachelor’s degree in Marketing, Communications, Business, or a related field. 3+ years of experience in CRM management, digital marketing, and MarTech. Proficiency in CRM platforms (e.g., HubSpot, Salesforce), GA4, GTM, and paid media management. Experience with eCommerce platforms (e.g., Shopify, Magento) and DXP tools (e.g., Optimizely, Adobe Experience Manager). Strong knowledge of email/SMS marketing, personalization, and automation strategies. Ability to interpret data and provide actionable insights. Strong project management, attention to detail, and cross-functional collaboration skills.
At ImOn, we'll hook you up. We offer our employees a full benefit package to include: A
401k plan
with up to a 4% company match. Insurance benefits
that include multiple health insurance plans to choose from, Dental insurance, free Vision insurance and Life/Disability insurance. A robust
wellness program
that offers annual health screenings as well as fitness incentives. Work/Life balance
that includes several different types of paid time off such as paid holidays, vacation time, personal time, volunteer time off as well as parental leave and bereavement leave
recblid o8mf5w29yxs39lhce76soqfzpavtuv