Salesforce
Event Marketing Communications Manager - Contractor
Salesforce, San Francisco, California, United States, 94199
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying. Job Category:
Marketing & Communications Job Details: About Salesforce: We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. THIS IS A 5 MONTH CONTRACT WITH THE POSSIBILITY FOR EXTENSION Salesforce is seeking a highly motivated Manager who is passionate about integrated marketing, events, messaging, and communications. The Demand Generation Team produces industry-leading marketing campaigns for our in-person and virtual experiences that are the ultimate expression of the Salesforce brand, culture, and core values. The team continually innovates across all marketing channels to connect the right customers and prospects to the right events helping continue to position Salesforce as the global leader with the world’s #1 AI CRM. As a Manager on the Marketing and Communications team, you will help drive the strategy and execution of all our proprietary event in-person and virtual marketing campaigns. You must possess excellent communication skills, acute attention to detail, a commitment to continuous improvement, a willingness to incorporate feedback into your work, and an unrestrained desire to master and contribute to marketing best practices of what has made Salesforce events so press-worthy. Responsibilities: Marketing Campaign Creative Production
Support Sr. Director and Sr. Manager of Event Marketing and Communications as the product marketer for our strategic event portfolio across in-person and digital. Collaborate with the demand-gen team to brief creative teams, providing messaging oversight from ideation to execution. Liaise with cross-functional teams in corporate messaging, product marketing, and more as a subject matter expert to ensure a seamless story is threaded through all campaign assets and touchpoints and resonates with key stakeholders, making adjustments as needed. Support demand gen efforts as needed including paid media, OOH, and email.
Event Promotional Video Production
Assist with tracking video production budget items and work with vendors and agency partners to film onsite at events. Responsible for developing sizzle promos to promote events within the Strategic Events portfolio. Lead event marketing studio to capture testimonial footage from customers and community members.
Event Messaging and Positioning
Work with cross-functional partners to develop and refine event value propositions, differentiated benefits, and business outcomes for all audiences. Engage directly with enablement teams to develop your POV, test and refine messaging. Craft clear and compelling messages and build externally-facing assets and internal deliverables. Support the creation and maintenance of marketing assets including pitch decks, presentations, and debriefs. Confidently deliver presentations to audiences of all sizes.
Minimum Qualifications: 5+ years of experience. Excels at keeping your eye on the big picture objectives while also diving into the details that can critically impact the success of our marketing campaigns. Experience in video production, with a strong portfolio demonstrating assets used across digital channels, organically and paid. Strong copywriting ability and Google slides experience. Ability to communicate clearly and concisely and manage expectations with project stakeholders. People contributor with experience working with highly cross-functional teams. Leader with a problem-solver mindset and proven track record at performing well in a fast-paced dynamic environment with tight deadlines and changing priorities; is flexible and resilient. Exceptional project and time management skills – highly organized, detail-focused, results-driven, and accountable. Ability to work against tight deadlines in a fast-paced environment, and work on multiple initiatives and projects simultaneously. Ability to quickly grasp information across a variety of disciplines and create clear communications. Excellent listening, verbal, and written communication skills. Excellent interpersonal skills with a solid ability to deal professionally with senior executives, vendors, and team members at all levels of the organization. Is a collaborator, and no job is too small. Ability to work a flexible schedule and travel 20-25%. Preferred Qualifications: Experience working in marketing at a technology company. Experience working across all major marketing channels including email, social, paid media, OOH, influencer, and more.
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Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying. Job Category:
Marketing & Communications Job Details: About Salesforce: We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. THIS IS A 5 MONTH CONTRACT WITH THE POSSIBILITY FOR EXTENSION Salesforce is seeking a highly motivated Manager who is passionate about integrated marketing, events, messaging, and communications. The Demand Generation Team produces industry-leading marketing campaigns for our in-person and virtual experiences that are the ultimate expression of the Salesforce brand, culture, and core values. The team continually innovates across all marketing channels to connect the right customers and prospects to the right events helping continue to position Salesforce as the global leader with the world’s #1 AI CRM. As a Manager on the Marketing and Communications team, you will help drive the strategy and execution of all our proprietary event in-person and virtual marketing campaigns. You must possess excellent communication skills, acute attention to detail, a commitment to continuous improvement, a willingness to incorporate feedback into your work, and an unrestrained desire to master and contribute to marketing best practices of what has made Salesforce events so press-worthy. Responsibilities: Marketing Campaign Creative Production
Support Sr. Director and Sr. Manager of Event Marketing and Communications as the product marketer for our strategic event portfolio across in-person and digital. Collaborate with the demand-gen team to brief creative teams, providing messaging oversight from ideation to execution. Liaise with cross-functional teams in corporate messaging, product marketing, and more as a subject matter expert to ensure a seamless story is threaded through all campaign assets and touchpoints and resonates with key stakeholders, making adjustments as needed. Support demand gen efforts as needed including paid media, OOH, and email.
Event Promotional Video Production
Assist with tracking video production budget items and work with vendors and agency partners to film onsite at events. Responsible for developing sizzle promos to promote events within the Strategic Events portfolio. Lead event marketing studio to capture testimonial footage from customers and community members.
Event Messaging and Positioning
Work with cross-functional partners to develop and refine event value propositions, differentiated benefits, and business outcomes for all audiences. Engage directly with enablement teams to develop your POV, test and refine messaging. Craft clear and compelling messages and build externally-facing assets and internal deliverables. Support the creation and maintenance of marketing assets including pitch decks, presentations, and debriefs. Confidently deliver presentations to audiences of all sizes.
Minimum Qualifications: 5+ years of experience. Excels at keeping your eye on the big picture objectives while also diving into the details that can critically impact the success of our marketing campaigns. Experience in video production, with a strong portfolio demonstrating assets used across digital channels, organically and paid. Strong copywriting ability and Google slides experience. Ability to communicate clearly and concisely and manage expectations with project stakeholders. People contributor with experience working with highly cross-functional teams. Leader with a problem-solver mindset and proven track record at performing well in a fast-paced dynamic environment with tight deadlines and changing priorities; is flexible and resilient. Exceptional project and time management skills – highly organized, detail-focused, results-driven, and accountable. Ability to work against tight deadlines in a fast-paced environment, and work on multiple initiatives and projects simultaneously. Ability to quickly grasp information across a variety of disciplines and create clear communications. Excellent listening, verbal, and written communication skills. Excellent interpersonal skills with a solid ability to deal professionally with senior executives, vendors, and team members at all levels of the organization. Is a collaborator, and no job is too small. Ability to work a flexible schedule and travel 20-25%. Preferred Qualifications: Experience working in marketing at a technology company. Experience working across all major marketing channels including email, social, paid media, OOH, influencer, and more.
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