Aquent
As the
Senior Manager, Performance Marketing , you will oversee
paid search, affiliates, reporting, seasonal planning, and budget tracking
while covering for a parental leave. You will collaborate closely with internal stakeholders and external creative agencies to develop and execute strategic digital marketing initiatives. This role focuses on creating product and brand demand, understanding external constituents, and effectively presenting company or product information. As a key member of the
Digital Marketing team , you will work cross-functionally with
Ecommerce, Brand Marketing, Merchandising, Planning, Analytics, Data Science, and Brand Creative teams . You will also collaborate with external agencies to execute best-in-class digital strategies.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below. What You Will Work On
Performance Marketing Strategy : Lead and execute
affiliate, paid search, and programmatic
marketing strategies, ensuring alignment with broader business objectives. Seasonal Planning & Execution : Define and support the
seasonal performance marketing agenda
to accelerate revenue and growth. Lead the
13-week seasonal roadmap
in partnership with agencies and platform teams. Budget & Forecasting : Manage a
$20M+ marketing budget , ensuring alignment with business goals. Partner with
Finance, Marketing, and Business Planning
teams to optimize budget allocation. Cross-Functional Collaboration : Work alongside
Ecommerce, Merchandising, Business Planning, Finance, and Creative teams
to drive digital commerce initiatives and ensure seamless execution. Campaign Development & Optimization : Support the creative process from concept to launch, ensuring best practices are leveraged. Drive innovation across paid media channels. Reporting & Measurement : Own the
weekly, monthly, and quarterly reporting cadence , tracking campaign performance, KPIs, and insights to drive data-backed marketing decisions. What You Bring
6+ years
of experience in
senior-level performance marketing
roles. Direct expertise in affiliate, paid search, and programmatic marketing . Strong background in
performance marketing channels
(Google, Microsoft, DV360, Bing Ads). Proven experience managing
budgets of $20M+
and leading teams of
3+ members . Strong analytical skills with the ability to
interpret data, optimize campaigns, and measure success . Experience with
Adobe Analytics, Tableau, mixed media modeling, Jira, and Asana . Strong ability in
reporting, measurement forecasting, and data-driven insights . Proficiency in
Excel and Keynote , with excellent
presentation skills . BIG PLUS
– Graphic design experience, with the ability to create visually compelling presentations. Additional Notes
This role is a
parental leave coverage position . The target hiring compensation range for this role is $48.60 to $54.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
#J-18808-Ljbffr
Senior Manager, Performance Marketing , you will oversee
paid search, affiliates, reporting, seasonal planning, and budget tracking
while covering for a parental leave. You will collaborate closely with internal stakeholders and external creative agencies to develop and execute strategic digital marketing initiatives. This role focuses on creating product and brand demand, understanding external constituents, and effectively presenting company or product information. As a key member of the
Digital Marketing team , you will work cross-functionally with
Ecommerce, Brand Marketing, Merchandising, Planning, Analytics, Data Science, and Brand Creative teams . You will also collaborate with external agencies to execute best-in-class digital strategies.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below. What You Will Work On
Performance Marketing Strategy : Lead and execute
affiliate, paid search, and programmatic
marketing strategies, ensuring alignment with broader business objectives. Seasonal Planning & Execution : Define and support the
seasonal performance marketing agenda
to accelerate revenue and growth. Lead the
13-week seasonal roadmap
in partnership with agencies and platform teams. Budget & Forecasting : Manage a
$20M+ marketing budget , ensuring alignment with business goals. Partner with
Finance, Marketing, and Business Planning
teams to optimize budget allocation. Cross-Functional Collaboration : Work alongside
Ecommerce, Merchandising, Business Planning, Finance, and Creative teams
to drive digital commerce initiatives and ensure seamless execution. Campaign Development & Optimization : Support the creative process from concept to launch, ensuring best practices are leveraged. Drive innovation across paid media channels. Reporting & Measurement : Own the
weekly, monthly, and quarterly reporting cadence , tracking campaign performance, KPIs, and insights to drive data-backed marketing decisions. What You Bring
6+ years
of experience in
senior-level performance marketing
roles. Direct expertise in affiliate, paid search, and programmatic marketing . Strong background in
performance marketing channels
(Google, Microsoft, DV360, Bing Ads). Proven experience managing
budgets of $20M+
and leading teams of
3+ members . Strong analytical skills with the ability to
interpret data, optimize campaigns, and measure success . Experience with
Adobe Analytics, Tableau, mixed media modeling, Jira, and Asana . Strong ability in
reporting, measurement forecasting, and data-driven insights . Proficiency in
Excel and Keynote , with excellent
presentation skills . BIG PLUS
– Graphic design experience, with the ability to create visually compelling presentations. Additional Notes
This role is a
parental leave coverage position . The target hiring compensation range for this role is $48.60 to $54.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
#J-18808-Ljbffr