The Salvation Army
Marketing & Communications Director
The Salvation Army, Honolulu, Hawaii, United States, 96814
The Salvation Army Marketing & Communications Director - Honolulu, Hawaii
DEPARTMENT:
Divisional Development
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully. DIRECT SUPERVISOR:
Divisional Director of Development STATUS:
Full-Time, Exempt DATE:
February 5, 2025 Annual Salary Range:
$70,000 - $80,000 MISSION STATEMENT:
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. JOB SUMMARY:
Working under the direct supervision of the Divisional Director of Development, the Marketing and Communications Director (MCD) will set and guide the strategy for all marketing communications, public relations, and collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division’s mission. The MCD will find ways to maximize the Army’s advertising and/or digital dollars in the community for the purpose of educating and informing current and future donors, while ensuring that The Salvation Army Hawaiian and Pacific Islands Division upholds branding standards set by The Salvation Army National Headquarters. The MCD will ensure cohesive messaging and consistency in visuals, language, and values through every channel across the entire division. The MCD will manage the social media and Digital Marketing Specialist and will work closely with multiple stakeholders (THQ, Staff, Program Directors, Corp Officers, etc.) within the organization to collaborate and facilitate multiple initiatives. The MCD will also elevate the reputation of The Salvation Army in Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the community. The candidate must be able to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends. QUALIFICATIONS:
Bachelor's Degree (*Advanced degree preferred) and/or 5+ years related work experience. Excellent computer skills and proficient in MS Office Suite, Trello, Adobe's Creative Suite including Photoshop, Illustrator, InDesign, and Internet software and other software used in support of marketing and communications management. RESPONSIBILITIES: Develop, present and execute an annual comprehensive messaging and strategic marketing plan to DDOD for approval. Execute and manage the approved marketing plan for the Division including overall marketing and public relations initiatives. Lead creative development and direction for all Divisional events. Coordinate marketing opportunities throughout the division. Develop a robust content strategy including acquisition of local stories, testimonials, photographs, and video resources. Support the Divisional Development team to develop and implement integrated marketing plans and materials. Create and coordinate marketing strategies with corporate and community partners. Guide/create visual communications to convey messages effectively. Coordinate and manage public relations initiatives generating earned media for the division. Oversee the content of the divisional website and ensure alignment with Salvation Army values. Implement National Salvation Army campaigns as needed. Create development collateral as approved by DDOD. Develop and report market data analysis on marketing & communications programs/activities. Manage the marketing budget to ensure alignment with projected fiscal year expenditures. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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DEPARTMENT:
Divisional Development
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully. DIRECT SUPERVISOR:
Divisional Director of Development STATUS:
Full-Time, Exempt DATE:
February 5, 2025 Annual Salary Range:
$70,000 - $80,000 MISSION STATEMENT:
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. JOB SUMMARY:
Working under the direct supervision of the Divisional Director of Development, the Marketing and Communications Director (MCD) will set and guide the strategy for all marketing communications, public relations, and collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division’s mission. The MCD will find ways to maximize the Army’s advertising and/or digital dollars in the community for the purpose of educating and informing current and future donors, while ensuring that The Salvation Army Hawaiian and Pacific Islands Division upholds branding standards set by The Salvation Army National Headquarters. The MCD will ensure cohesive messaging and consistency in visuals, language, and values through every channel across the entire division. The MCD will manage the social media and Digital Marketing Specialist and will work closely with multiple stakeholders (THQ, Staff, Program Directors, Corp Officers, etc.) within the organization to collaborate and facilitate multiple initiatives. The MCD will also elevate the reputation of The Salvation Army in Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the community. The candidate must be able to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends. QUALIFICATIONS:
Bachelor's Degree (*Advanced degree preferred) and/or 5+ years related work experience. Excellent computer skills and proficient in MS Office Suite, Trello, Adobe's Creative Suite including Photoshop, Illustrator, InDesign, and Internet software and other software used in support of marketing and communications management. RESPONSIBILITIES: Develop, present and execute an annual comprehensive messaging and strategic marketing plan to DDOD for approval. Execute and manage the approved marketing plan for the Division including overall marketing and public relations initiatives. Lead creative development and direction for all Divisional events. Coordinate marketing opportunities throughout the division. Develop a robust content strategy including acquisition of local stories, testimonials, photographs, and video resources. Support the Divisional Development team to develop and implement integrated marketing plans and materials. Create and coordinate marketing strategies with corporate and community partners. Guide/create visual communications to convey messages effectively. Coordinate and manage public relations initiatives generating earned media for the division. Oversee the content of the divisional website and ensure alignment with Salvation Army values. Implement National Salvation Army campaigns as needed. Create development collateral as approved by DDOD. Develop and report market data analysis on marketing & communications programs/activities. Manage the marketing budget to ensure alignment with projected fiscal year expenditures. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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