Marketing Specialist Job at BE&K Building Group in Morrisville

GENERAL DESCRIPTION

Responsible for implementing service-specific marketing efforts that support the company's and the business unit's goals in market sales, market strategy, and market image.

Effectively collaborates within the local business unit and companywide. Expectations are to work in a team environment with business developers and marketing team members located in various locations. Establishes priorities for the completion of assigned tasks. Uses independent judgment to interpret internal and external issues, and implements best practices.

Relies upon experience, organizational and interpersonal skills, and market knowledge to ensure task completion in compliance with policies, procedures, and business strategy. Delivers strong written communication skills critical to this role's success and the success of company business development efforts. Ability to work independently.

PRINCIPLE AREAS OF RESPONSIBILITY

This position will require the following:

• Development of tailored, client-specific responses to RFIs, RFQs, and RFPs.
• Development of company introductory and pursuit presentations.
• Assembling of marketing promotional packages.
• Maintaining/updating marketing infrastructure to include project sheets, resumes, project listings, etc.
• Maintaining/updating company CRM and project history system.
• Assisting company communications with internal/external initiatives that support the company's promotion.
• Planning and coordination of events and tradeshows.
• Coordination and procurement of photography (i.e., project progress, project finals, personnel, and general).
• Preparation of award submissions.
• Adherence to company branding guidelines.
• Assistance building companywide and local market brand awareness.
• Assisting project sites with signage and other branding initiatives.
• Assisting promotional item coordination through company vendor.
• Performing industry market research, as required.
• Engaging strategic training opportunities to enhance job skills and performance.
• Advanced skills required in Adobe InDesign, Adobe Acrobat Pro, Microsoft PowerPoint,
• Microsoft Word, and Microsoft Outlook.
• Moderate skills required in Adobe Photoshop, Microsoft Excel, Microsoft SharePoint, and Microsoft Teams.

Qualifications

• Bachelors Degree in Marketing/Communication (preferred not required)
• Minimum 3 to 5 years marketing experience within the construction industry or related field

Employment is contingent upon the successful completion of a background check and drug test