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Maury County Public Schools

Maury County Public Schools is hiring: Communications/PR Specialist in Columbia

Maury County Public Schools, Columbia, TN, US, 38401

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Job Description

Job Description

Job Overview: The job of the Communications/PR Specialist is promote the District Superintendent's Vision and
Communicate key messages both internally and externally.


  • Job Functions:
  • Direct preparation of press releases and publication of articles and photos at the local, state, and national level.
  • Facilitate newspaper articles or television news by supplying news and event details to reporters.
  • Develop and direct district's communication plan. Serve as liaison between district and community.
  • A "hands on" approach to handling media relations including connecting with and maintaining relationships with
    community radio stations; newspapers and local media; to publicize district information announcements, and events, as
    well as field media requests on behalf of individual schools and the district. Serve as media liaison.
  • Serve as content manager and editor of the district website (department heads manage their departmental pages.)
  • Fully manage the district Facebook page, Twitter page, LinkedIn page. Create a presence for district on YouTube.
  • Write and distribute press releases for Maury County Public Schools, in collaboration with the appropriate administrator.
  • Prepare fliers/announcements for Maury County Public Schools events, meetings, and workshops.
  • Author and distribute the district's e-newsletter
  • Publicize awards, attainments, new personnel, progress, and achievements being made in all areas of the school district.
  • Coach building administrators on areas of need related to marketing, public relations and parent engagement.
  • Ensure that public information activities contribute to the attainment of district goals and objectives.
  • Speak at civic organization meetings and make presentations.
  • Write, compose, edit, research, compile, and/or select copy for publications, audio-visual material, media releases,
    displays, exhibits, and/or speeches, to develop information so that it will reach and be understood by the target
    audience.
  • Assesses school/district/community climate through surveys, personal contact, and solicitation.
  • Administer the communications department budget and ensure that programs are cost effective and that funds are
    managed prudently annually.
  • Compile budgets and cost estimates based on documented program needs.