Marketing Manager Job at Whitaker Publishing in Springfield

Description

Are you a self-motivated, resourceful problem-solver with a "we're all in this together" attitude? Are you passionate about connecting 417-landers to what's best and what's next in our community, helping them to fully enjoy their life in 417-land?

Whitaker Publishing is a regional lifestyle company in southwest Missouri. The multimedia company owns and produces 417 Magazine, Biz 417, 417mag.com, biz417.com, 417 Custom Publishing and high impact thought-leadership events.

Four One Seven is looking for a Marketing Manager with a passion for excellence in project management, marketing strategy, and event planning. If you are looking for opportunities for growth and advancement and you're ready for the next step in your career, apply today!

We currently have an opening for a Marketing Manager. This position will lead the strategic vision and execution of all marketing initiatives to drive the growth and influence of the 417 brand. This role demands a big-picture thinker who is also a skilled executor-someone who can inspire a team, manage multifaceted projects, and deliver measurable results through innovative marketing campaigns, exceptional events, meaningful client engagement, and effective sales strategies. A key focus will be crafting and implementing marketing campaigns that amplify the success and visibility of 417's events.

ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS OF THE MARKETING DIRECTOR

• • Serve on the leadership team at 417 and develop, motivate and inspire their team toward excellence and success within the 417 Mission and Core Values.
  • Lead and inspire the team to achieve excellence in all initiatives.
  • Provide ongoing guidance, support and performance feedback to team members, ensuring clear expectations and fostering a positive and productive work environment.
  • Provide direction and input on all projects, establish expectations and approve project launch plans.
  • Ensure appropriate structures and systems are in place in order to meet and exceed goals
  • Assume overall responsibility for developing the annual marketing budget for the organization
  • Drive the growth of the 417 brand by overseeing the creation, implementation and approval of all marketing projects and PR strategies company-wide.
  • Contribute to the development of brand positioning, messaging and identity for all projects.
  • Utilize data-driven insights to identify and capitalize on audience growth opportunities.
  • Create and implement sales strategy including designing sales and marketing materials, creating workflows and finding creative pathways to expand the reach and success for our account executives.
  • Develop marketing strategies for beyond the page revenue streams.
  • Oversee the planning and execution of dynamic events that enhance brand visibility and audience engagement.
  • Additional duties as required.

The ideal candidate will excel in professional communication, have a strong attention to detail, demonstrate good judgment and the ability to evaluate tasks and prioritize effectively, excellent design skills, visual creativity, and strong understanding of typography.

A Bachelor's degree in Marketing, Business, or a related field required. At least five years of previous experience is required.

Evaluations and Outcomes:

• The position will be evaluated after 90 days with annual performance appraisals

Working Conditions

• Normal working conditions in an office environment absent extreme factors. Travel will be required, even after hours or on weekends, for local community events.

We've been doing this gig for 25 years, but there's even more to come-we promise. Want to be part of it? Submit your cover letter, portfolio and resume to WorkFor417@417mag.com.

Requirements

ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS OF MARKETING DIRECTOR

• Serve on the leadership team at 417 and develop, motivate and inspire their team toward excellence and success within the 417 Mission and Core Values.

• Lead and inspire the team to achieve excellence in all initiatives.

• Provide ongoing guidance, support and performance feedback to team members, ensuring clear expectations and fostering a positive and productive work environment.
• Provide direction and input on all projects, establish expectations and approve project launch plans.
• Ensure appropriate structures and systems are in place in order to meet and exceed goals
• Assume overall responsibility for developing the annual marketing budget for the organization

• Drive the growth of the 417 brand by overseeing the creation, implementation and approval of all marketing projects and PR strategies company-wide.
• Contribute to the development of brand positioning, messaging and identity for all projects.
• Utilize data-driven insights to identify and capitalize on audience growth opportunities.
• Create and implement sales strategy including designing sales and marketing materials, creating workflows and finding creative pathways to expand the reach and success for our account executives.
• Develop marketing strategies for beyond the page revenue streams.
• Oversee the planning and execution of dynamic events that enhance brand visibility and audience engagement.
• Additional duties as required.

SKILLS AND STRENGTHS

• Proven experience in marketing leadership roles, preferably in the publishing industry.
• Strong strategic thinking and vision for brand development.
• Excellent team leadership and management skills.
• Demonstrated success in revenue generation through marketing initiatives.
• Creative mindset with a track record of successful event planning.
• Strong understanding of public relations principles and practices.
• Exceptional communication and interpersonal skills.
• Ability to represent themselves and the company through the mission and core values of 417 through any interactions inside or outside of the office and online with co-workers and the public.
• Oh-and last but not least, a passion for excellence