Overdrive Interactive
Strategic SEO Director Job at Overdrive Interactive in Boston
Overdrive Interactive, Boston, MA, United States, 02298
Strategic SEO Director
General Description
The Strategic SEO Director is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible for applying your deep SEO knowledge (focusing on ecomm SEO, content SEO and technical SEO) to address key client business challenges and then translate them into actionable SEO strategies and tactics. This is accomplished by having a thorough understanding of strategic, tactical and technical components of SEO along with an understanding of the client’s climate, category, company, customer and competition.
You will also have management responsibilities for 5 – 6 Overdrive team members who will be reporting into you and form the core of a team you help oversee. You will be tasked to work, manage, and mentor those on your team to ensure seamless communication of the client’s strategic objectives while providing your team actionable guidance around the tactical delivery of Overdrive’s SEO services and solutions.
Strategic SEO Responsibilities
Work with senior level client team members, in a fast-paced environment to address their business and strategic challenges
Actively communicate SEO-centric advice, recommendations, and strategy to address client communicated business and strategic challenges
Develop and confidently present actionable SEO-centric strategies and recommendations
Guide and oversee the implementation and execution of all facets of SEO-centric strategies developed with all Overdrive and client team members
Ensure flawless and on-time delivery of client developed SEO-centric strategies and roadmaps
Utilize key SEO tools and technologies such as Google Analytics, Search Console, Tag Manager, AdWords, Brightedge, Deepcrawl, Screaming Frog, Ahrefs, Adobe AEM/Analytics to inform and drive strategy and tactical recommendations
Address and oversee both near-term and long-term SEO-centric initiatives
Monitor both short and long-term performance of all SEO-centric client initiatives
Oversee the technical and content initiatives and optimization recommendations
Review all program analytics and measure performance to develop necessary tactics and strategies
Proactively bring SEO-centric solutions and recommendations to both the Overdrive and client team
Stay abreast of the latest developments within the SEO landscape
Management Responsibilities
Build, maintain and oversee a team of 5 – 6 Overdrive team members through consistent communication, mentorship, and training
Manage relationships with senior level client staff as well as day-to-day contacts
Provide advanced SEO and marketing counsel and advice to clients
Develop and implement both short and long-term strategic marketing and SEO programs for clients
Identify client growth and up-sell opportunities to evolve and grow client relationships
Provide strategic direction and guidance to agency personnel to fulfill client objectives
Ensure complete, timely and actionable direction to all departments on all client programs
Oversee the day-to-day activities of specific Overdrive accounts
Strategic implementation of Overdrive's policies, procedures, and products
Provide agency management with client communications and information relevant to Overdrive's performance on accounts
Analyze agency/campaign reports and communicate key findings, actionable insights, and recommendations to clients
Prepare and present presentations associated with agency and client performance
Assume other agency responsibilities as directed by agency principals
Required Competencies
Comprehensive knowledge of best practices associated with both technical and content-driven SEO, integrated digital marketing, and ecommerce
Thorough understanding of online and SEO tracking, measurement, and analytics platforms
Commanding knowledge of SEO tools and technologies including HTML/CSS, JavaScript, Structured data, Google Analytics, SEMRush, Ahrefs, SimilarWeb, Salesforce, Kibana, Screaming Frog, DeepCrawl, BrightEdge, Conductor
Commanding knowledge of SEO tactics such as A/B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO
Management of agency financial processes including Net/Gross, estimate, time tracking, and campaign budgets
A thorough understanding of interactive and general marketing principles
Experience applying online marketing strategies across various channels including SEO, SEM, Online Media, Social Media, Application Development
Core Competencies
SEO program management and strategy
Thorough knowledge of interactive and general marketing principles
Proven ability to manage senior-level client relationships
Demonstrated ability to recognize client growth opportunities
Initiative and innovation in problem-solving
Ability to evaluate quality communications strategies
Demonstrated Project Management skills
Ability to manage and mentor agency staff
Demonstrated team management experience
Strong interpersonal skills
Strong communication skills
Proven ability to learn and lead a client's business
Uncompromising attention to detail
Fluency in MS Office, including Outlook, Excel, PowerPoint, and Word
Experience
Minimum of 5 - 7 years of SEO (technical and content) and Digital Marketing experience, including 3 – 5 years of personnel/team management responsibilities
Current Google AdWords and Google Analytics certification is a plus
SEO Ecommerce experience is a plus
Ability to showcase thought leadership via writing for blogs or industry publications is a plus
About Overdrive
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. Employment at Overdrive means having the opportunity to work in a dynamic environment providing leading companies with cutting-edge online marketing programs. Our team members gain experience in online advertising, search marketing, social media, mobile, digital creative, analytics, and more.
Want to know more? Check out our site at www.overdriveinteractive.com
Benefits
Health and Dental insurance
401(k) retirement plan with company matching contribution
Flexible spending accounts including commuter and child care benefits
Vision care discounts
Paid vacation and holidays
Competitive salary
Employee referral bonus
Long term disability
Life insurance
Accidental death insurance
Industry training
Free healthy snacks, coffee, and teas
Contemporary open-loft office space
Fun parties and office culture
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