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ZEISS Group

Associate Director, Brand and Content Marketing

ZEISS Group, San Diego, CA, United States

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Employer Industry: Medical Technology


Why consider this job opportunity:

  1. Salary up to $186,600
  2. Eligible for a Performance Bonus
  3. Robust benefits package, including medical plans and retirement savings
  4. Opportunity for career advancement and growth within a global organization
  5. Chance to lead and manage a talented team of marketing professionals
  6. Engage in innovative marketing strategies that impact customer acquisition and retention

What to Expect (Job Responsibilities):

  1. Conceptualize and implement marketing programs that support customer acquisition, growth, and retention
  2. Collaborate with Product Marketing to introduce new products to ECP and Retail channels
  3. Lead B2B and B2C PR and outreach activities, managing agencies and crisis communications
  4. Develop and execute communications plans for new products, producing persuasive content
  5. Manage a team, ensuring consistency and best practices across marketing initiatives

What is Required (Qualifications):

  1. Minimum of 10 years of progressive marketing experience
  2. Demonstrated experience leading and managing a team of direct reports
  3. Proven ability to manage a dynamic workload in a deadline-driven environment
  4. Strong conceptual thinking and innovation skills with a track record of measurable results
  5. Excellent presentation skills and ability to engage effectively with executive management

How to Stand Out (Preferred Qualifications):

  1. Experience with B2B and B2C activities
  2. Proven project management skills, including managing remote teams
  3. Ability to analyze data to guide business decisions
  4. Strong negotiating and conflict-resolution skills
  5. Knowledge of planning and budgeting processes, including financial business cases
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