City of Pflugerville is hiring: Marketing and Communication Manager in Pflugervi

Marketing and Communication Responsibilities

• Position Pflugerville as a prime business location to local, national, and international audiences, including business owners, investors, site selectors and realtors.
• Responsible for recommending and managing the out-of-market recruitment calendar for the recruitment department that takes best advantage of PCDC initiatives, as well as regional and state-wide partner organizations.
• Assist the Recruitment team by attending in-market and out-of-market recruitment trips as needed.
• Manage and keep up-to-date all marketing, communication and social media plans, including those out-sourced and organic, to drive lead generation, website traffic, and awareness of PCDC and Pflugerville, TX.
• Develop and create marketing strategies for PCDC events including creative direction, marketing materials, and oversee outreach messaging and determine channels.
• Develop content for all print and electronic publications and other collateral to include, but not limited to, press releases, annual reports, marketing brochures, informational handouts, banners, PowerPoint presentations, invitations, and annual award submittals.
• Manage marketing relationships with partner organizations including the City of Pflugerville, Pflugerville Chamber of Commerce, Pflugerville ISD, Pflugerville Fire Department and others.
• Contribute to the creative development of new program concepts, publications or special events.
• Responsible for oversight of marketing consultant contracts, obtaining required signatures and approvals, and project manage deliverables and timelines.
• Manage and update PCDC’s website, digital channels and social media accounts to maximize effectiveness and to support other organizational initiatives.
• Prepare narrative for script writing, website content, press releases, and other copy for written and digital channels.
• Maintain targeted audience emailing list and publish a monthly newsletter with updates of PCDC and community announcements.
• Evaluate, recommend and place regional and national paid advertising, and develop public relations opportunities for free exposure showcasing Pflugerville, TX.
• Serve as key contact for all media inquiries and interview requests with executive staff and manage onsite media at major events that PCDC attends.
• Research, assemble, and maintain media and promotional partner and media list for public relations and marketing campaigns.
• Provide measurable results through data analysis of traffic, impressions, and reach to determine effectiveness and efficiency of implemented communications and marketing plans.
• Work with the Strategic Plan events and maintain contact and provide updates to the Steering Committee and publish updates to the website.
• Maintain and pursue professional knowledge, accreditations and alliances for marketing and communication operations.
• Oversee all audio-visual content and provides technical assistance for all board meetings, virtual meetings and webinars to include Zoom public meetings.
• Manage the IT services contract and provide staff support for technical issues, computer repairs and on-boarding.

Process Improvement and Other Responsibilities

• Recommend new or modified business and technical procedures for streamlining and improving marketing, communication processes for PCDC.
• May plan, assign, train and/or supervise the work of others as needed.
• Other related duties and responsibilities, as assigned.

Formal Education:

Relatable Work Experience:

Training, Licenses, and Certifications:

Preferred Qualifications:

Skills and Knowledge:

• Ability to communicate technical, marketing and research information effectively both orally and in writing.
• Knowledge of marketing management methods and techniques.
• Knowledge of applicable governmental laws, rules, regulations, and ordinances to include Texas public information act.
• Knowledge of computer software (Microsoft Word, PowerPoint, Excel, Web Authoring Tools and Mapping Tools are a plus).
• Knowledge of digital photography, graphic, and video design (Adobe Photoshop, InDesign, Illustrator, After Effects, Premiere Pro).
• Knowledge of web design to include HTML and CSS.
• Knowledge of effective planning and coordination techniques.
• Skill in resolving problems or situations.
• Ability to handle multiple priorities.
• Effective operation of computer and other standard office equipment.

Physical Requirements:

Work Environment: