Senior Campaign Content Specialist Job at JOHNSON OUTDOORS INC in Racine

JOHNSON OUTDOORS INC Senior Campaign Content Specialist RACINE, Wisconsin Apply Now

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Description

Senior Campaign Content Specialist

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Are you passionate about crafting compelling content that reels in audiences? Do you thrive in an independent role where your creativity and strategic thinking can shine? Johnson Outdoors is looking for a dynamic Senior Campaign Content Specialist to support our Fishing brands. In this role, you’ll partner closely with business unit leaders to influence, shape, and execute consumer marketing plans and marketing channel strategies to drive brand engagement, expand customer reach, enhance consumer retention, and boost revenue. If you’re ready to help grow our fishing business, we want to hear from you!

Key Responsibilities:

1. Campaign content strategy definition and execution:
2. Marketing strategy: Helps deliver marketing strategy by facilitating the development and execution of marketing activation plans for multiple brands ensuring content strategies and executions are integrated (message and visual consistency), timely, and deliver on KPIs.
3. Content creation: Collaborates with content marketers, brand management across multiple businesses, and external partners to plan and produce high-quality content that performs including digital ad assets, blog posts, and other site content that resonate with target audiences including providing inputs to and guidance on brief development. Ensures consistency and alignment across visual design, when possible.
4. Content optimization: Improves content based on performance data, insights, and audience feedback.
5. Collaboration: Works with Brand Management, content marketing team, performance media team and others to better understand the target audience and ensures content supports campaign needs.
6. Earned and owned team support:
7. Campaign management: Executes campaigns in earned and owned channels, ensuring timely delivery and alignment with objectives. Identifies opportunities to optimize channel execution updates to increase effectiveness.
8. Performance reporting: Contributes to reporting and analyzing campaign performance by collaborating with Digital Analytics team, highlighting actionable insights and areas for improvement.
9. Email marketing definition and planning:
10. Email campaign strategy: Develops and collaborates on execution of targeted email marketing campaigns that drive engagement, conversions, and consumer retention.
11. Segmentation & personalization: Leverages customer data to segment audiences and delivers personalized email content that resonates with customer preferences, where warranted.
12. Creative content: Works with other internal teams and external partners to create email templates, copy, and visuals and deliver effective email campaigns.

For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

APPLICATION INSTRUCTIONS:

Apply Online: ipc.us/t/67956A55D276494A