Rutgers University is hiring: Edit/Media Specialist-Social Media Manager in New

Position Summary:

Rutgers University - Camden is seeking an Edit/Media Specialist - Social Media Manager for the Marketing and Communications department. The Edit Media Specialist - Social Media Manager is responsible for creating, planning, and implementing an engaging and interactive social media content strategy that enhances the University's reputation. The Social Media Manager engages in daily activity on the University's social media channels to advance the school brand, promote events/programs, recruit students, increase community connection to the school, and guide users to the school's website. Ensures communications are aligned with the school's brand messaging and policies.

Responsibilities Include:

1. Creates and follows an editorial calendar and schedule aligning with the University's academic calendar to assist with content planning and execution.
2. Generates, edits, publishes, and shares content (original text, images, and video) that encourages community engagement with the university.
3. Assists other department staff with moderating user-generated content (posts, tweets, comments, etc.).
4. Monitors conversations and responds to user-generated comments and questions posted on university accounts.
5. Optimizes pages within each platform to increase visibility of the University's social content.
6. Collaborates with University departments and units to manage reputation, identify key players, coordinate university event coverage, and content sharing/re-purposing through work performed.

Minimum Education and Experience:

Bachelor's degree from an accredited institution of higher education in a related field or equivalent combination of education and/or experience, plus two (2) years of social media and/or content creation portfolio experience.

City: Camden

State: NJ

Equipment Utilized:

Mobile phone, camera for photography and video.

Physical Demands and Work Environment:

Standing and walking to capture assets for social media.

Salary: Starting salary will be commensurate with qualifications and experience, within university policy and salary schedules, as well as departmental budgets.

Posting Number: 25ST0200