Tbwa Chiat/Day Inc is hiring: Social media lead in Calcium

Reserve is a cryptocurrency project. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. We believe the global reserve currency should be an index of the world’s assets: stocks, bonds, gold, real estate, and more. That’s the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.

ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.

Who You Are

• You’re obsessed with social media and know IG, TikTok, and X/Twitter algorithms inside and out.
• You are ahead of trends, memes, and viral moments and know how to make brands stand out.
• You have 2-4 years of experience running brand social accounts (crypto, fintech, or tech a plus).
• You are crypto-curious at a minimum, if not already a reply guy, deep in the trenches.
• You’re creative, witty, and understand how to craft high-engagement content.
• Located in NY or CA

What You’ll Do

• Manage & grow Reserve’s social media presence across X/Twitter, Instagram, TikTok, Discord, and Telegram.
• Develop and execute platform-specific strategies to maximize engagement and follower growth.
• Ideate and launch viral content & campaigns that resonate with crypto and non-crypto audiences.
• Track performance metrics and adjust strategies for continuous organic growth.
• Engage with the community in a way that feels authentic, timely, and impactful.
• Execute brand collabs with influencers and other crypto-native brands.
• Stay on top of trends, algorithm updates, and best practices across all platforms.

Preferred Skills

• Experience managing and growing Discord & Telegram communities
• Proficiency in social media scheduling & analytics tools (Hootsuite, Buffer, etc.)
• Strong copywriting, meme-crafting
• Basic video editing for TikTok & Reels
• Ability to create viral content and trend-jack effectively
• Familiarity with influencer marketing and brand collaborations

Do something meaningful; Be a part of the future of stable money, helping people around the world access a safe and transparent financial system.

Fast moving, challenging and unique business problems.

Compensation: Competitive salary + token grant.

Stability: We have significant funding and a long financial runway.

Purpose: ABC Labs helps people beat hyperinflation, and aims to eradicate it entirely.