Global Product Marketing Manager, Amazon Music Job at Amazon in New York

Global Product Marketing Manager, Amazon Music

Job ID: 2892973 | Amazon.com Services LLC

About Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a Product Marketing Manager to the in-app messaging experience for unauthenticated users across both mobile and desktop platforms. You will be responsible for our in-app messaging channel, optimizing our sign-in funnel, and improving attribution across Acquisition and Engagement. Your mission is to help Amazon Music scale globally, working cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test new opportunities. You will identify how to acquire customers at scale while ensuring quality listening experiences.

Key job responsibilities:

1. Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music for unauthenticated customers and in-app landing pages.
2. Responsible for developing requirements for Marketing tools with product and tech teams.
3. Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting, and review in-app messaging measurement and performance.
4. Own strategy, execution, and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with the design team.
5. Test and learn across new placement modals, managing multivariate and A/B testing campaigns.
6. Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience.
- 4+ years of experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Proven analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate.
- Advanced professional leadership and communication skills to drive recommendations and influence senior executives.
- Exceptional writing, verbal communication, and presentation skills.
- High attention to detail, across both business and technical domains.

PREFERRED QUALIFICATIONS

- MBA/advanced degree.
- 3+ years of mobile marketing experience in a consumer-facing technology organization.
- 4+ years of professional experience with in-app messaging and marketing platforms.
- 4+ years of professional experience with data analytics and visualization platforms.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Posted: January 15, 2025

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