Salesforce is hiring: Director, SEO in San Francisco

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Job Category
Marketing & Communications

About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

The Web Strategy team at Slack is looking for a customer-obsessed and data-driven search engine optimization (SEO) specialist to drive SEO strategy, research, and implementation for our customer-facing website. Reporting directly to the Director of Web Strategy at Slack, you will have ownership of, and lead SEO tactical implementation for the Slack Marketing Team. In this role, you are responsible for delivering on the SEO strategies supporting non-paid traffic acquisition efforts, raising the bar for SEO efforts globally.

In this role, you will be working with strategic partners across both technical and creative disciplines, and the ability to earn trust with key stakeholders is paramount. You will utilize a mix of new content creation as well as content, technical, and off-site optimization tactics to deliver on aggressive organic search traffic goals. As a critical member of the Web Strategy team, you will have the opportunity to enhance both the Self-Serve and Sales-Led experience on the Slack website, impacting millions of visitors monthly. The successful candidate will be seen as a subject matter expert by partner teams, and will actively promote SEO best practices and standards throughout the organization, allowing Slack new user acquisition to scale efficiently globally.

The ideal candidate is a great writer, is passionate about creating compelling digital experiences for websites, and is experienced delivering SEO results for high-traffic, B2B web programs. The SEO Strategist is highly analytical, motivated, and has both the technical and creative expertise to drive SEO decision-making. The candidate is an expert in SEO, content marketing, and web development best practices, and they have a strong grasp on emerging trends in generative AI, content automation, and personalization. This candidate should have experience implementing multi-language, multi-regional SEO strategies, accounting for SEO localization guidelines and differences in local search behavior. The SEO Strategist relentlessly advocates SEO and content marketing best practices and educates internal stakeholders as well as external customers.

Responsibilities

This role is perfect for a strategic and analytical person with a track record for effective customer-centric solutions, and will be responsible for:

• Implementing and improving upon current SEO strategy.
• Developing in-depth content strategy based on keyword and market research.
• Understanding how Content, CRO, UX, Performance Marketing, Web Analytics and Marketing Automation work together to create candidate journeys and enhance the candidate experience.
• Developing best practices for data-driven, candidate-centric web marketing, with a strong consideration for local optimization marketing channels across various languages to drive organic growth.
• Defining SEO standards and writing white papers for presentation to leadership.
• Diving into issues and incidents as they occur and performing ad hoc analysis to solve or escalate complex problems.
• Providing technical SEO requirements for multi-regional, multi-language enterprise web properties and interfacing closely with development and engineering teams.
• Managing website and CMS migrations.
• Setting up reporting frameworks to monitor performance and drive digital efficiencies.
• Managing internal and external stakeholders.
• Pursuing opportunities with new/untapped non-paid traffic generation tactics and working with the rest of the marketing team to develop innovative and effective marketing campaigns.
• Keeping up to date with the latest SEO, content marketing, and web development industry trends.
• Presenting to leadership on SEO results and conducting educational sessions with stakeholders.
• Being a thought leader in the space, responsible for raising the bar across Slack and the wider Salesforce organization through case studies, thought leadership pieces, etc.
• Working collaboratively with top-tier talent across Slack and Salesforce.

Basic Qualifications

• 7+ years working directly in SEO, with high-traffic website experience (B2B SaaS preferred).
• Expertise in technical, content, link building, local, off-page, and mobile SEO.
• Excellent written and verbal communication skills.
• Experience working with content marketing, website development, website migrations, UX, and personalization.
• Experience with major CMS platforms, such as WordPress.
• Ability to develop relationships with stakeholders.
• Proficiency with analytics platforms, such as Google or Adobe Analytics, and the ability to analyze and understand web data.
• Proficiency with tools like ScreamingFrog, Google Search Console, Ahrefs, Yext, SEMrush, STAT, Crazy Egg, Hotjar, Conductor, Brightedge, etc.
• Proficiency with Microsoft Excel, Outlook, Word, Powerpoint, etc.

Preferred Qualifications

• 2+ years of experience leading SEO efforts for an enterprise company.
• Experience working with job board websites or with recruitment marketing firms.
• Experience managing SEO complexities of multi-language, multi-region websites.
• Knowledge of conversion rate optimization, A/B testing, and landing page optimization.
• Knowledge of Agile Methodologies, JIRA, GitHub, Asana, etc.
• Proficiency in HTML/CSS.
• Proficiency in MySQL and handling large database query sets.
• Experience using generative AI to drive scalable web content solutions.
• Experience in personalization, marketing automation, and AI-driven search.
• Experience managing internal search and search tools.
• Knowledge of lifecycle and performance marketing and the intersection with SEO.

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