Red Bull
LIVING THE RED BULL ON PREMISE CULTURE
Embrace and embody the Red Bull On Premise culture.
Be an active ambassador for the Red Bull brand in front of the team and the internal and external On Premise Network.
Monitor image standards for alignment with the premium brand values of Red Bull.
Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand
STRATEGIC PLANNING & LEADERSHIP OF ON PREMISE MARKETING
Translate national and regional insights into new actions activities programs and strategies that can be implemented across the On Premise & Marketing mix.
Provide insights guidance support and coaching to internal and external On Premise teams and partners including Musketeers RAMs Distributors Sales Reps and Brand Managers in the implementation of strategic initiatives tools and concepts to drive On Premise success.
Lead the allocation of POS tools monitor their correct placement and solve for custom POS / trade needs.
CONSUMER MARKETING
Develop new initiatives and translate national and regional campaigns into the On Premise channel across all five key occasions resulting in highly impactful initiatives designed to win consumers build consumption habits and strengthen the Red Bull brand.
Ensure knowledge and highquality implementation of the right product offer product experience and trial
lead consumer activation programs driving engagement and volume uplift in the On Premise. Support the national On Premise team to ideate create and activate consumerfacing Red Bull events that highlight the intersection of the brand and the product. Collaborate closely with marketing teams (Brand Culture Sports Red Bull Media Network) to deliver plans that cutthrough solve for consumer needs and are amplified appropriately with the full marketing mix. INDUSTRY MARKETING Develop only Red Bull can do initiatives / concepts that increase share of mind and brand love with industry stakeholders including: venue (bar) staff decision makers owners and influencers resulting in increased sales. Create strategic performancedriving concepts that engage the industry resulting in higher share of mind and overall sales in accounts and at events. Enable the field sales team to support / deliver against these initiatives through strong processes guidance and tools. TRADE MARKETING Lead the management and allocation of the POS portfolio. Develop activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Channel. FESTIVALS & 3RD PARTY EVENTS Support the regional event & festival strategy
identify must win festivals and events and partner with the national On Premise team on approach for each. Lead or support the 360 cross functional market planning & execution around key Festivals & Third Party Events with support from the regional marketing media and sales teams in alignment with the Festival & 3rd Party Event Team Partner with the On Premise Event Manager to ensure the effective execution of marketing activities and POS activations across Festivals & Third Party Events maintaining the national strategy and quality control. Identify opportunities for improvement and implement strategies to increase the impact and ROI of events.
Qualifications : 5 years marketing in a commercial environment Experience in On Premise sales marketing or distribution Experience in live event production and experiential marketing People leadership/management experience preferred Strong analytical skills (analyze consumer sales and customer data) Able to work flexible hours (nights and weekends) Must have a valid US drivers license Bachelors degree preferred or equivalent work experience Must be fluent in English additional language skills an advantage
Additional Information : This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $88000 to $132000
cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work : No
Employment Type : Fulltime
lead consumer activation programs driving engagement and volume uplift in the On Premise. Support the national On Premise team to ideate create and activate consumerfacing Red Bull events that highlight the intersection of the brand and the product. Collaborate closely with marketing teams (Brand Culture Sports Red Bull Media Network) to deliver plans that cutthrough solve for consumer needs and are amplified appropriately with the full marketing mix. INDUSTRY MARKETING Develop only Red Bull can do initiatives / concepts that increase share of mind and brand love with industry stakeholders including: venue (bar) staff decision makers owners and influencers resulting in increased sales. Create strategic performancedriving concepts that engage the industry resulting in higher share of mind and overall sales in accounts and at events. Enable the field sales team to support / deliver against these initiatives through strong processes guidance and tools. TRADE MARKETING Lead the management and allocation of the POS portfolio. Develop activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Channel. FESTIVALS & 3RD PARTY EVENTS Support the regional event & festival strategy
identify must win festivals and events and partner with the national On Premise team on approach for each. Lead or support the 360 cross functional market planning & execution around key Festivals & Third Party Events with support from the regional marketing media and sales teams in alignment with the Festival & 3rd Party Event Team Partner with the On Premise Event Manager to ensure the effective execution of marketing activities and POS activations across Festivals & Third Party Events maintaining the national strategy and quality control. Identify opportunities for improvement and implement strategies to increase the impact and ROI of events.
Qualifications : 5 years marketing in a commercial environment Experience in On Premise sales marketing or distribution Experience in live event production and experiential marketing People leadership/management experience preferred Strong analytical skills (analyze consumer sales and customer data) Able to work flexible hours (nights and weekends) Must have a valid US drivers license Bachelors degree preferred or equivalent work experience Must be fluent in English additional language skills an advantage
Additional Information : This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $88000 to $132000
cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work : No
Employment Type : Fulltime