TekWissen LLC
Overview :
TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients worldwide. Our client is a top manufacturer of roofing and waterproofing solutions in North America operating 30 locations throughout the U.S. They offer a range of products for both commercial and residential roofing along with pavement coatings.
Title: Channel Marketing Manager
Work Location: Parsippany
NJ 07054
Duration: 12
Months
Job Type: Contract
Work Type: Onsite
Job Description:
Seeking a highly
organized customerfacing and datadriven
Onmi
Channel Marketing Manager
to lead the
rollout of products and services to distribution and eCommerce channel partners
while managing the
P&L for eCommerce channels. This role is responsible for ensuring that
Client content is fully optimized across partner digital channels managing projects related to product and services launches and driving adoption through
training vendor coordination and performance analysis. Key Responsibilities:
Product & Service Rollout:
Lead
product and service launches
across
distributor and eCommerce channels ensuring smooth implementation and adoption. Develop
gotomarket strategies
that align with
partner requirements market trends and financial targets. Ensure product content messaging and merchandising are effectively deployed across partner platforms to maximize visibility and conversion. P&L Ownership & eCommerce Growth:
Own and manage the P&L for eCommerce channels ensuring revenue and profitability targets are met. Analyze
sales performance pricing strategies and promotional investments
to drive growth. Optimize
profit margins
by managing product mix pricing strategies and operational costs. Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations. Project & Vendor Management:
Oversee projects related to
channel expansion content optimization and new service implementations. Work closely with
vendors agencies and internal teams
to execute deliverables on time and within scope. Manage
timelines workflows and resources
to ensure seamless execution of initiatives. Content & Digital Optimization:
Ensure all
Client product content (descriptions images enhanced content videos etc.)
is fully optimized across distributor and eCommerce platforms. Monitor and improve content effectiveness through
performance analysis A/B testing and SEO best practices. Training & Partner Enablement:
Conduct
training sessions for distributor staff and eCommerce partners
on
new programs product positioning and digital tools. Develop
training materials and resources
to enhance partner knowledge and engagement. Present key
product and service updates
to
internal stakeholders and external partners. Performance Analysis & Continuous Improvement:
Assess
channel performance
using
Amazon Seller/Vendor Central Walmart Connect and distributor dashboards. Track
sales margins and marketing ROI adjusting tactics based on performance data to maximize partner success. Conduct
competitive analysis
to refine strategies and maintain Clients market leadership. The ideal candidate is both
analytical and strategic with strong
project management skills the ability to work crossfunctionally and a keen focus on
execution results and profitability. Qualifications & Skills:
5 years of channel marketing product rollout or distribution marketing experience preferably in
building materials home improvement or CPG sectors. Strong
project management skills with experience managing
crossfunctional initiatives and vendor relationships. Experience working with
distributors eCommerce marketplaces (Amazon Walmart) and sales teams. Analytical mindset with expertise in
performance tracking reporting tools and digital analytics. Good
communication and presentation skills with experience
training and enabling distributor partners. Ability to work in a
customerfacing role managing relationships with key channel partners. P&L management experience with a proven track record of meeting
sales revenue and profitability targets. Highly
organized and detailoriented capable of juggling multiple initiatives at once. Proficiency in
Google Sheets Google Slides and other Google Workspace tools. TekWissen
Group is an equal opportunity employer supporting workforce diversity.
TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients worldwide. Our client is a top manufacturer of roofing and waterproofing solutions in North America operating 30 locations throughout the U.S. They offer a range of products for both commercial and residential roofing along with pavement coatings.
Title: Channel Marketing Manager
Work Location: Parsippany
NJ 07054
Duration: 12
Months
Job Type: Contract
Work Type: Onsite
Job Description:
Seeking a highly
organized customerfacing and datadriven
Onmi
Channel Marketing Manager
to lead the
rollout of products and services to distribution and eCommerce channel partners
while managing the
P&L for eCommerce channels. This role is responsible for ensuring that
Client content is fully optimized across partner digital channels managing projects related to product and services launches and driving adoption through
training vendor coordination and performance analysis. Key Responsibilities:
Product & Service Rollout:
Lead
product and service launches
across
distributor and eCommerce channels ensuring smooth implementation and adoption. Develop
gotomarket strategies
that align with
partner requirements market trends and financial targets. Ensure product content messaging and merchandising are effectively deployed across partner platforms to maximize visibility and conversion. P&L Ownership & eCommerce Growth:
Own and manage the P&L for eCommerce channels ensuring revenue and profitability targets are met. Analyze
sales performance pricing strategies and promotional investments
to drive growth. Optimize
profit margins
by managing product mix pricing strategies and operational costs. Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations. Project & Vendor Management:
Oversee projects related to
channel expansion content optimization and new service implementations. Work closely with
vendors agencies and internal teams
to execute deliverables on time and within scope. Manage
timelines workflows and resources
to ensure seamless execution of initiatives. Content & Digital Optimization:
Ensure all
Client product content (descriptions images enhanced content videos etc.)
is fully optimized across distributor and eCommerce platforms. Monitor and improve content effectiveness through
performance analysis A/B testing and SEO best practices. Training & Partner Enablement:
Conduct
training sessions for distributor staff and eCommerce partners
on
new programs product positioning and digital tools. Develop
training materials and resources
to enhance partner knowledge and engagement. Present key
product and service updates
to
internal stakeholders and external partners. Performance Analysis & Continuous Improvement:
Assess
channel performance
using
Amazon Seller/Vendor Central Walmart Connect and distributor dashboards. Track
sales margins and marketing ROI adjusting tactics based on performance data to maximize partner success. Conduct
competitive analysis
to refine strategies and maintain Clients market leadership. The ideal candidate is both
analytical and strategic with strong
project management skills the ability to work crossfunctionally and a keen focus on
execution results and profitability. Qualifications & Skills:
5 years of channel marketing product rollout or distribution marketing experience preferably in
building materials home improvement or CPG sectors. Strong
project management skills with experience managing
crossfunctional initiatives and vendor relationships. Experience working with
distributors eCommerce marketplaces (Amazon Walmart) and sales teams. Analytical mindset with expertise in
performance tracking reporting tools and digital analytics. Good
communication and presentation skills with experience
training and enabling distributor partners. Ability to work in a
customerfacing role managing relationships with key channel partners. P&L management experience with a proven track record of meeting
sales revenue and profitability targets. Highly
organized and detailoriented capable of juggling multiple initiatives at once. Proficiency in
Google Sheets Google Slides and other Google Workspace tools. TekWissen
Group is an equal opportunity employer supporting workforce diversity.