Office of Catholic Education
Director of Marketing and Communications - Bishop Shanahan High School
Office of Catholic Education, Downingtown, Pennsylvania, United States, 19335
Director of Marketing and Communications
Bishop Shanahan High School
220 Woodbine Road
Downingtown, PA 19335
Position Summary:
The Director of Marketing and Communications takes the lead on marketing and communication efforts in support of the school’s mission and works with many different constituencies, including: students, faculty, staff, Board members, media, vendors, parents, alumni, and others. The Director of Marketing and Communications reports directly to the President and provides support all school departments in their day-to-day and annual marketing needs.
The Director serves as a member of the Advancement Team, Admissions Team, and Board Enrollment/Marketing Committee. Responsibilities: Lead marketing/advertising efforts to enhance the Bishop Shanahan brand and to support admissions efforts, including maintaining visual branding and style standards for the school for both digital and print. Develop annual and multi-year communications plan with budget implications Oversee design and production of school publications such as The Shanahan Magazine, Spring Alumni Magazine, a weekly digital family newsletter, as well as admissions and fundraising materials such as invitations, postcards, and other items as needed. Create compelling, mission-driven content for various online and print platforms for both internal and external audiences. Maintain school website and coordinate with all departments to refresh website content constantly. Manage a public LED display using a cloud-based content management system. Regularly replenish image and video library to ensure new photos are always available for print and digital content. Manage all Shanahan social media and Google ads.
This includes the creation of content and monitoring comments and analytics. Serve as brand manager for graphic and editorial standards to ensure that brand, identity and logos are not compromised. Establish and maintain relationships with local media and other relevant vendors Education & Qualifications: Four-year degree in marketing, communications, public relations, or related field required. Three years minimum related experience required, preferably in a non-profit environment. Demonstrated success in building and expanding an organization's presence in a variety of social media platforms. Specific experience in developing and executing marketing programs, including experience with publications and web-based initiatives and social media. Ability to plan, prioritize, coordinate, and manage own work in a fast-paced environment. Professional demeanor, flexible and able to respond to multiple demands Ability to articulate clearly brand features and benefits through written and graphic communication, presenting the uniqueness of the school in a positive manner to differentiate from other programs in our industry and community. Ability to collaborate with others – administration, faculty and staff, coaches, parents, alumni and other constituents – in advancing the visibility and the mission of the school. Demonstrates a proficiency in Adobe Creative Suite/InDesign, Canva, WordPress, and Constant Contact. Must be an excellent writer and have meticulous proofreading skills. Applicants to be practicing Catholics as verified by the pastor of the parish in which they are registered, preferred. Candidates interested in this position should submit their cover letter, references, resume and salary expectations to Teresa Dellicompagni, President, at
tdellicompagni@shanahan.org . Deadline for applications is March 5, 2025. Interviews will be granted to the most qualified applicants. PA required clearances and Safe Environment Certification and official transcripts will be required before employment can begin. As a religious organization, the Archdiocese of Philadelphia is also bound by Canon Law and Catholic teachings.
For this reason, there may be occasions when an employee’s failure to adhere to the truths of the Catholic faith are a factor in employment-related decisions.
In the event an employee fails to adhere to, or takes a position publicly that is contrary to, Catholic doctrine and teachings, or any policy or procedure maintained by the Archdiocese, the employee may be subject to disciplinary action up to and including termination of employment. Employment practices will not be influenced by an individual’s legally protected status or any other basis as may be required by local, state and/or federal law as those laws apply to the Archdiocese. Any employee with questions or concerns about any type of discrimination in the workplace is encouraged to bring these issues to the attention of Human Resources. Employees can raise concerns and make reports without fear of reprisal. Anyone found to be engaging in any type of unlawful discrimination will be subject to disciplinary action, up to and including termination of employment.
The Director serves as a member of the Advancement Team, Admissions Team, and Board Enrollment/Marketing Committee. Responsibilities: Lead marketing/advertising efforts to enhance the Bishop Shanahan brand and to support admissions efforts, including maintaining visual branding and style standards for the school for both digital and print. Develop annual and multi-year communications plan with budget implications Oversee design and production of school publications such as The Shanahan Magazine, Spring Alumni Magazine, a weekly digital family newsletter, as well as admissions and fundraising materials such as invitations, postcards, and other items as needed. Create compelling, mission-driven content for various online and print platforms for both internal and external audiences. Maintain school website and coordinate with all departments to refresh website content constantly. Manage a public LED display using a cloud-based content management system. Regularly replenish image and video library to ensure new photos are always available for print and digital content. Manage all Shanahan social media and Google ads.
This includes the creation of content and monitoring comments and analytics. Serve as brand manager for graphic and editorial standards to ensure that brand, identity and logos are not compromised. Establish and maintain relationships with local media and other relevant vendors Education & Qualifications: Four-year degree in marketing, communications, public relations, or related field required. Three years minimum related experience required, preferably in a non-profit environment. Demonstrated success in building and expanding an organization's presence in a variety of social media platforms. Specific experience in developing and executing marketing programs, including experience with publications and web-based initiatives and social media. Ability to plan, prioritize, coordinate, and manage own work in a fast-paced environment. Professional demeanor, flexible and able to respond to multiple demands Ability to articulate clearly brand features and benefits through written and graphic communication, presenting the uniqueness of the school in a positive manner to differentiate from other programs in our industry and community. Ability to collaborate with others – administration, faculty and staff, coaches, parents, alumni and other constituents – in advancing the visibility and the mission of the school. Demonstrates a proficiency in Adobe Creative Suite/InDesign, Canva, WordPress, and Constant Contact. Must be an excellent writer and have meticulous proofreading skills. Applicants to be practicing Catholics as verified by the pastor of the parish in which they are registered, preferred. Candidates interested in this position should submit their cover letter, references, resume and salary expectations to Teresa Dellicompagni, President, at
tdellicompagni@shanahan.org . Deadline for applications is March 5, 2025. Interviews will be granted to the most qualified applicants. PA required clearances and Safe Environment Certification and official transcripts will be required before employment can begin. As a religious organization, the Archdiocese of Philadelphia is also bound by Canon Law and Catholic teachings.
For this reason, there may be occasions when an employee’s failure to adhere to the truths of the Catholic faith are a factor in employment-related decisions.
In the event an employee fails to adhere to, or takes a position publicly that is contrary to, Catholic doctrine and teachings, or any policy or procedure maintained by the Archdiocese, the employee may be subject to disciplinary action up to and including termination of employment. Employment practices will not be influenced by an individual’s legally protected status or any other basis as may be required by local, state and/or federal law as those laws apply to the Archdiocese. Any employee with questions or concerns about any type of discrimination in the workplace is encouraged to bring these issues to the attention of Human Resources. Employees can raise concerns and make reports without fear of reprisal. Anyone found to be engaging in any type of unlawful discrimination will be subject to disciplinary action, up to and including termination of employment.