Senior Manager, Media Relations Job at National Retail Federation in Washington

Job Type

Full-time

Description

The National Retail Federation is a trade association that passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation's largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.

NRF has an excellent opportunity for a Sr. Manager to join its growing media relations team. This key communications role will drive efforts to advance NRF's strategic goals and highlight the organization's policy priorities, industry research and economic trends with press, lawmakers and other stakeholders. The ideal candidate will work closely with beltway, trade and national media to promote a positive industry narrative and further the organization as the leading voice of retail.

Department: Communications and Public Affairs

Reports to: Sr. Director, Media Relations

Location: Washington, D.C. (In-office 3 days a week)

Essential Functions

• Manage the development and implementation of NRF's media relations efforts to advance NRF's agenda, increase brand awareness and advance the interests of the retail industry
• Draft press releases, statements and other materials relating to NRF's public policy, advocacy agenda and industry trends and NRF events
• Cultivate relationships with reporters
• Pitch stories to targeted media contacts and promote NRF initiatives and events
• Provide timely information to the press and work to build a positive media narrative surrounding the industry
• Collaborate cross-divisionally to develop messaging on policy priorities, industry trends and economic issues
• Identify opportunities for social media content for NRF branded channels
• Manage media outreach and registration surrounding NRF events and activities, including Retail's Big Show
• Monitor policy and industry trends and stay informed on issues impacting the retail industry
• Support other internal and external strategic initiatives
• Perform other duties as assigned

Requirements

• Bachelor's Degree in Communications, Marketing, Journalism or a related discipline
• At least 4 years of communications or marketing experience
• Excellent writing and editing skills and ability to message complex issues
• Ability to work in a fast-paced environment with high attention to detail and strong organization skills
• Disciplined self-starter with the demonstrated ability to work independently and as a member of a team, to concurrently manage and drive results on a variety of projects
• Excellent decision-making skills, strategic insight, professional initiative
• Familiarity of Cision or other PR and media databases
• Effective presentation skills
• Creative problem-solving skills
• Excellent interpersonal and leadership skills
• Some travel required

How to Apply: Interested candidates are invited to submit an application with their resume and cover letter.

Salary Description

$90,000-$110,000