SVP Chief Marketing Officer

Please reference the schedule and minimum qualifications listed below before applying.

If you need assistance with filling out our application form or during any phase of the application, interview, or employment process, please notify our Human Resources Team at 801-366-6947 option 1 or email macurecruiting@macu.com and every reasonable effort will be made to accommodate your needs in a timely manner.

Job Summary
Mountain America Credit Union (MACU) is a financial institution with over $20 billion in assets servicing states in the west and mountain west areas. Reporting to the Chief Operating Officer (COO), the SVP Chief Marketing Officer leads and oversees the strategic and tactical oversight to traditional marketing, digital marketing, marketing automation, analytics and insights, lead generation, creative services, sponsorships & events, social media, and brand departments. This role ensures the integrity of the Mountain America brand while contributing significantly to revenue generation across multiple functions within the organization.

Job Description

LOCATION

Mountain America Center - In Office:

9800 S Monroe St
Sandy, UT 84070

SCHEDULE

Full Time

To be effective, an individual must be able to perform each job duty successfully.

Strategic Planning and Execution:

• Set and implement the Marketing strategic plan aligned with organization's overall business strategy.
• Ensure appropriate plans and contingencies are in place to execute the overall function and organization's strategy, with a strategic planning horizon generally of 3-5+ years.

Revenue and Market Impact:

• Hold overall revenue responsibility for the functional area and contribute significantly to revenue generation across multiple functions within the organization.
• Partner with key stakeholders and develop strategies to mutually achieve business goals.
• Develop marketing strategies by gathering and analyzing data to identify key trends and profitable market segments.

Sponsorship Strategy and Brand Management:

• Lead the development and execution of the overall sponsorship strategy to align with the company's marketing and business objectives.
• Identify and evaluate potential sponsorship opportunities that enhance brand visibility and drive business growth.
• Champion and protect the MACU brand, developing and directing corporate identity plans to further the organization's image and brand in the community.
• Develop and administer effective member, business, and sponsor relations programs.
• Ensure all marketing policies and procedures are current and in compliance with laws, regulations, and auditing agencies.
• Oversee the negotiation of sponsorship contracts to ensure favorable terms and conditions for the company.
• Collaborate with legal and finance teams to review and finalize sponsorship agreements.
• Partner with public relations and help ensure the brand is protected and consistent in the marketplace.

Digital Marketing:

• Develop and execute digital marketing strategies, including SEO/SEM.
• Manage online marketing campaigns and utilize marketing automation tools to improve efficiency and effectiveness.
• Analyze digital marketing performance and optimize strategies accordingly.

Customer Insights and Analytics:

• Conduct market research to understand member needs and preferences.
• Analyze marketing data to identify trends and opportunities.
• Develop member segmentation strategies to target specific audiences.
• Use data-driven insights to inform marketing strategies and decisions.

Leadership and Management:

• Responsible for the management and development of leaders within the Marketing team.
• Operate with autonomy on operational and strategic matters concerning the Marketing team and ultimately accountable to the Chief Operating Officer (COO).
• Demonstrate change management skills to adapt to evolving market and business conditions.

KNOWLEDGE, SKILLS, and ABILITIES

The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

Experience

• 15 years of related Marketing and PR experience.
• 10 years leadership experience over large teams. Ability to strategically recruit, engage and coach employee performance.

Education

• Bachelor's degree required.
• Master's degree preferred.

Other Skills

• Excellent public speaker with strong written and verbal communication skills.
• Demonstrates strong ability to think critically, make quality decisions, and solve complex problems.
• Delegates appropriately and effectively.
• Demonstrated knowledge of review and negotiation of large corporate contracts and agreements with complex terms and conditions.
• Develops, sets, and maintains the department's budget, ensuring alignment with organizational financial goals.
• Demonstrated broad business acumen.
• Proven relationship management skills with ability to deepen relationships and build partnerships across the business, executive leadership and key functional support areas.
• Project management experience with the proven ability to develop project plans and drive a diverse group of stakeholders to achieve milestones and deadlines

Computer/Office Equipment Skills

Advanced skills with Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel.

Managerial Responsibility

Has supervisory/managerial responsibilities that are direct or through work leaders or assistants, typically with a subordinate group of 50+ employees and multiple organizational and cross-functional teams. Estimates personnel needs and assigns work to meet these needs. Supervises, coordinates, and reviews the work of assigned staff. Recommends candidates for employment, conducts performance evaluations and salary reviews for assigned staff, and applies company policy.

PHYSICAL ABILITIES / WORKING CONDITIONS

Physical Demands

Ability to sit, talk and hear consistently

Ability to stand, walk, and use hands to handle or reach occasionally

Vision Requirements

Close vision (clear vision at 20 inches or less)

Distance vision (clear vision at 20 feet or more)

Weight Lifted or Force Exerted

Ability to lift up to 10 pounds occasionally

Environmental

There are no unusual environmental factors (such as a typical office)

Noise Environment

Moderate noise (business office with computers and printers, light traffic)

***This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.***

#LI-MM1

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.