Strategic Marketing Manager

Note: This is an LA-based position, and we will only be engaging with candidates who are or plan to be LA-based.

RESPONSIBILITIES

As a Strategic Marketing Manager, you will collaborate with client teams in the development of innovative, research-informed marketing strategies for our Nonprofit/Foundation, Corporate, and Individual clients, creating impactful moments of connection that resonate with their target audiences and drive action. From crafting compelling storytelling arcs to orchestrating multi-platform campaigns, you will leverage your experience across the entire spectrum of marketing and creative endeavors. You will proactively and reactively support teams to advise clients on creative and marketing recommendations, and manage best-in-class vendors to execute the work. This role has two primary areas of focus: 1. Strategy Development, and 2. Execution Management.

Specific responsibilities will include:

Strategy Development

• Support the creative direction, development, and presentation of 360 marketing strategies and standalone marketing deliverables and targeted campaigns that align with our clients' social impact goals. This includes the identification of target audience(s), defining marketing objectives, determining resource plan (budgets, assets, timelines), creative ideation, industry trend research, marketing specific goal alignment and CTAs, distribution options, and performance and impact measurement.
• Support the development of marketing solutions and strategies by collaborating with internal client teams and external partners as needed.
• Work closely with the Strategic Communications team to help translate communications plans into actionable marketing initiatives, ensuring smooth execution.
• Create detailed marketing plans, including budgets, timelines, and briefs, to support the execution of creative and marketing initiatives.
• Build strong relationships with clients to support the Strategic Advisor in leading marketing efforts and providing trusted marketing recommendations.
• Stay informed on marketing trends, particularly in social impact, and share relevant insights to help inform client strategies.
• Engage in the strategic marketing community of practice to refine best practices, contribute to problem-solving, grow expertise, and support team learning.

Execution Management

• Research and recommend best-in-class creative and marketing vendors to execute client-approved strategies. This may include vendors in production, digital, and branding, among others.
• Effectively manage and maximize all marketing partners and vendors, ensuring strategic and logistical (budget, timeline, etc.) goals are met and scopes of partnerships are adhered to.
• Collaborate with Account Management to track vendor scopes and payments.
• Contribute to Propper Daley's vendor CRM to ensure accuracy and breadth.
• Provide regular updates to Account Management and the entire internal client team to ensure strategic and logistical alignment across client work.
• Provide execution updates to clients against work in line with Strategic Advisor's priorities.

This function reports to: Senior Strategic Marketing Director

QUALIFICATIONS

• You have at least 5 years of relevant experience; agency and in-house experience preferred
• You have experience in working with holistic marketing campaigns - from helping to develop the vision and messaging platform to overseeing production on time and within budget. You know how to leverage expertise across the marketing spectrum including brand development, digital strategy, video and photo storytelling and production, and paid and organic media.
• You have experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and OOH
• You are creative in your approach to the work and the ideas you develop, and you are always dreaming up new ideas and getting inspired by the newest innovations and approaches you see in the world. You enjoy developing mood boards, identifying the creative framework for your ideas, and then putting those ideas into action.
• You prioritize research and see it as a necessary part of the creative process in order to best understand your audience and bring forward the most impactful ideas possible.
• You have exceptional presentation abilities, with a keen ability to bring creative ideas to life in writing as well as sharing through presentations.
• You have a number of examples where you've inspired a team and clients by pushing the creative boundaries of what is thought to be possible.
• You have experience managing marketing vendors and partners to achieve exceptional results against priorities and you have a growing network to pull from.
• You are incredibly adaptable with the ability to be nimble, productively change directions and provide solutions in times of change.
• We will only be engaging candidates who are LA-based.

BENEFITS

Our team gives so much to the clients and communities they serve, which is why we invest in their financial, mental, and emotional well-being through our benefits. Propper Daley provides competitive compensation that includes eligibility for performance-based and new business bonuses. We also support the team to take care of themselves with the following benefits:

• Compensation package: Starting at $90,000
• Employer contributions to 401K
• Employer contributions to health benefit premiums
• Unlimited time off policy
• Twelve Federal holidays
• Summer Fridays between Memorial Day and Labor Day (off at 1pm)
• Two weeks of paid time off between Christmas Eve and New Year's Day
• Paid parental and maternity leave benefits

ABOUT PROPPER DALEY

Based in Los Angeles, Propper Daley helps our clients leverage their unique assets to create positive change in the world. We work with influencers, brands and causes, providing both strategic and creative solutions to move the needle on the issues they care most about. Our approach, rooted in behavioral science, moves beyond foundational "awareness raising" to those strategies and ideas that shift the attitudes and perceptions that lead to behavior change.

We believe deeply in working as teams. More often than not, social change requires collaborative creativity, disruption and complex problem solving. We serve our clients as thought-partners, strategists, advisers, and tacticians as they move their important work forward.

We expect everyone at Propper Daley to practice the following core values and look for candidates that can and already do live into them:

1. We lead with kindness. We always orient from a place of kindness, with a focus on how we can help others thrive and do their best.
2. We practice pragmatic optimism. As changemakers, we are always faced with new challenges and obstacles, yet we remain optimistic by coming up with both creative solutions and practical ways to achieve them.
3. We believe diligence is the bridge between optimism and impact. Our best ideas come to life when, individually and collectively, we consistently put our best effort forward. We push past the status quo because we have a responsibility to be as tenacious and results-oriented as possible.
4. We build shared expertise through our individuality. We value and leverage each person's unique and diverse lived and professional experience in order to develop the most inclusive and effective solutions possible.
5. We remain grounded in humility. Social impact and the challenges we work to address are too big to solve on our own. We remain confident and curious enough to ask questions, gain perspectives, and collaborate with others as often as possible.

Some of our clients include:

• John Legend and #FREEAMERICA
• The Shawn Mendes Foundation
• Kerry Washington
• Best Buy
• Babylist
• W.K. Kellogg Foundation
• Elizabeth Taylor AIDS Foundation
• Everytown for Gun Safety
• The Climate Reality Project
• The Jed Foundation