Senior Manager, Public Relations

At A&G (Allen & Gerritsen), we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration.

Allen & Gerritsen (A&G) is seeking a rising public relations star to join our PR practice in Boston as a Senior Manager, PR. This role will lead and support day-to-day earned media efforts for a diverse range of clients spanning categories including social impact, food & beverage, travel & hospitality, and education. The Senior Manager will be an integral member of a collaborative public relations, creator relations, and social media practice within a top independent, full-service advertising agency.

Main Responsibilities:

1. Serve as a client contact/relationship manager, managing everyday account activities with support of the broader PR team.
2. Actively engage in media relations efforts, building relationships with reporters/producers and securing business-purposeful media placements.
3. Lead and support the development of tailored PR strategies based on the understanding of client's business objectives, target audiences, and competitive landscape.
4. Lead projects, campaigns, and specific tracks of client accounts, from strategy and concepting, to final reporting.
5. Regularly track and collaborate with account leads to report on performance metrics, providing insights and recommendations for continuous optimization.
6. Support and implement crisis communications strategies as needed.
7. Proactively and consistently stay on top of and share trending news and cultural moments that drive strategic connections and growth for clients.
8. Lead research and development of weekly trend reports.

Qualifications:

• You have 4-6 years of relevant agency experience, or have worked on the client side in a fast-paced environment juggling multiple projects, lines of business, and growth areas simultaneously.
• You have solid media relationships and can share examples of reporters you can call in a crunch and pitches that you've converted from innovative ideas into secured placements.
• Writing is your superpower. If you've been told by teachers, friends, or managers that "you're a great writer," then you have an essential piece of the puzzle. We're looking for a combination of outstanding technical and creative writing that's been applied to draft key messaging, press releases, bylines, speeches, and op-eds.
• You excel at synthesizing and converting complex or highly technical information and data points into persuasive and impactful storytelling.
• You're open to not being a specialist; while most team members have a heavier focus on one or two divisions (B2B, Consumer, Social Impact), we encourage and expect a willingness to work across categories.
• You have experience managing projects from start to finish and instill confidence in your colleagues and managers that you'll get the job done.
• You're entrepreneurial in spirit. You respect established processes but are equally as excited about new challenges that haven't been approached before and building something new.
• You love consuming the news and staying current with current trends, especially within your clients' industries.
• You're a flexible team player and you're passionate about mentoring others. You know that the quality of work is dependent on the strength of a team, and you're eager to be a contributing member, learn from others, jump into projects when all hands are needed on deck, and help junior team members grow.
• Lead and provide direction for junior team members on important foundational activities including media monitoring, pitch tracking, and monthly activity reporting.
• Collaborate with senior leadership to research, maintain, and stay up-to-date on latest industry practices and resources, including department tools.
• Support the PR practice in integrated meetings and new business pitches.
• Collaborate with A&G colleagues across disciplines - including strategy, performance analytics, creative, production, business leadership, and program management - to develop and execute comprehensive marketing campaigns.
• Mentor and help coach Associates and Managers, and manage PR interns when applicable.
• Actively contribute to fostering a collaborative, high-performance, and inclusive agency culture.

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Social Justice, Food & Beverage, Financial Services, Education, Economic Development, and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and positively impact the world.

We'd love to hear from you if you're ready to take your PR career to the next level and contribute to transforming brands, businesses, and communities. Apply today and let's create something amazing together.

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia.

Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

Learn more about A&G here!