VP of Publishing & Content Marketing Job at Life Surge in Palmetto

Job Title: VP of Publishing & Content Marketing 

Employment Type: Full Time, 40 hours/week  

Reports to: Chief Marketing Officer 

FLSA Status: Exempt 

Who We Are 

LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.   

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company! 

Opportunity 

The VP of Publishing & Content Marketing is a visionary leader responsible for building a robust content marketing ecosystem that leverages Life Surge event talent and SurgeU's network of subject matter experts. This individual will develop and execute a publishing and content strategy that enhances SurgeU’s brand authority in financial education while increasing engagement and expanding our customer base. This role will oversee the creation of publishing products such as memberships/paid subscriptions, books, magazines, and digital content that align with the company’s mission to provide exceptional value and drive brand awareness. 

Responsibilities:

• Develop and implement a cohesive content marketing strategy that aligns with SurgeU’s vision and business objectives. 

• Leverage Life Surge event talent and SurgeU SMEs to create impactful, high-quality content that positions SurgeU as a leader in financial education and Life Surge as the leading Christian movement. 

• Oversee the creation of multimedia content (e.g., written, video, audio, and digital) designed to attract and engage target audiences. 

• Lead the strategy, development, and management of publishing products, including: 

• Memberships/paid subscription models offering exclusive content and community engagement opportunities. 

• Books authored by SurgeU instructors, Life Surge event talent, and other thought leaders. 

• A high-quality magazine that appeals to both Christian audiences and those seeking financial and business education. 

• Manage the end-to-end lifecycle of publishing products, from ideation and production to distribution and performance analysis. 

• Develop and implement innovative strategies to grow SurgeU’s customer base, enhance student engagement, and improve retention. 

• Collaborate with the marketing and events teams to integrate publishing efforts into broader brand campaigns and initiatives. 

• Establish partnerships with key influencers, publishers, and organizations to amplify reach and impact. 

• Build and lead a high-performing publishing team, including editors, content creators, and marketing specialists. 

• Oversee budgeting, timelines, and resource allocation for publishing initiatives. 

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of publishing strategies and refine approaches as needed. 

Qualifications:

• Proven track record in senior-level publishing, content marketing, or media leadership roles, preferably within the financial education, faith-based, or event-driven sectors. 

• Experience developing successful subscription-based or membership models and managing publishing products (books, magazines, or digital media). 

• Strong understanding of content marketing strategies and audience engagement techniques. 

• Exceptional leadership and team-building abilities, with a talent for managing cross-functional teams. 

• Strategic thinker with a hands-on approach to executing complex projects. 

• Excellent written and verbal communication skills, with the ability to craft compelling narratives and messaging. 

• Proficiency in data-driven decision-making and performance analytics. 

• Bachelor’s Degree in Publishing, Journalism, Communications, Business Administration, Marketing, or related field preferred. 

Benefits:

• Health, Dental, Vision, Life, Holiday and Paid Time Off.  

• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.   

• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.  

LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs. 

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