Job Description
Summary / Overview
The Social Media Reporter contributes to Areya Medias mission by engaging audiences across Okayplayers digital and social platforms.
Duties / Responsibilities
The Social Media Reporter is responsible for managing content, scheduling posts, and monitoring social media metrics. The Social Media Reporter will develop and champion the Okayplayer brand across social as an on camera talent and personality (Instragram, TikTok, SnapChat). This position will have the following responsibilities and duties:
- Serve as an on-camera personality for Okayplayers social media platforms, delivering news, interviews, and cultural commentary.
- Conduct on-the-ground reporting at events, pop-ups, red carpets, festivals, and industry gatherings, capturing real-time content.
- Curate content following the social media brand strategy, with a focus to deliver creative and engaging social-first content.
- Conceptualize, define and execute social media strategies/content for Okayplayer in collaboration with the Editorial, Production, Newsletter and Special Projects team.
- Stay ahead of viral moments, cultural conversations, and trending topics to create timely, relevant content.
- Assist in managing and maintaining Okayplayers social media presence across social platforms.
- Pitch original content ideas for social/editorial coverage.
- Write trending news scripts for social first videos that range from 60-90 seconds; must be reactionary, explanatory and engaging.
- Develop qualitative and quantitative content performance goals.
- Identify new partnership prospects and develop key relationships that will help grow audience and engagement through the distribution of content and video.
- Manage quality control and processes to ensure an efficient and effective level of engaging content.
Qualifications
The Social Media Reporter should be an in-depth expert in brand culture, social trends, and Black culture overall. They should have the following skills, education and experience.
- A critical thinker, who can interpret trends and who has copywriting skills with a can do results-oriented mentality.
- 5+ years of experience in social media marketing and/or on-camera talent facing skills.
- Must be fluent in the nuances present across all key social platforms.
- Excellent writing skills and grammar
- Ability to produce, film and edit content using tools such as Final CutPro, Adobe Premiere, CapCut, Canva and Social Media apps.
- Deep knowledge of the OkayPlayer voice and brand, as well as a passion for music, social justice, art, film, news, comedy and tech (particularly online communities and the web).
Work Environment
While performing the responsibilities of the job, the following are working conditions will be encountered. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions.
- Required to work 30 hours per week
- Hours 12 - 6pm
Compensation & Benefits
Areya Media, Inc. offers the following total compensation:
- Salary $3,000
Company Mission
Areya Media, Inc. is committed to defining and amplifying the voices of creators, contemporaries, and the people they inspire.
Department Mission
Content captures, communicates, and contextualizes stories that elevate the Areya Media brand, builds global community, and highlights the human condition.