Digital and Social Media Specialist Job at SalesGlobe in Roswell

Content Summary: Digital and Social Media Specialist at Roswell, for SalesGlobe

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Responsibilities

1. Collaborate with the marketing team to develop and implement digital marketing strategies that align with company goals.

Content Creation & Social Media Management

1. Work closely with the Social Media and Video Production Manager to maintain a dynamic content calendar, ensuring consistent posting across various platforms.
2. Write compelling social media copy and create visuals that reflect the brand’s voice and messaging.
3. Develop short-form videos (Reels, TikToks, Shorts) and tailored graphics to enhance brand visibility and engagement.
4. Assist in producing written content, graphics, and video clips for digital campaigns.

Website & Digital Campaigns

1. Update and create new web pages using WordPress to keep content fresh and engaging.
2. Assist in the development and execution of digital campaigns to drive brand awareness and audience engagement.

Community Engagement & Brand Presence

1. Monitor and respond to audience comments and messages in a timely, brand-consistent manner.
2. Oversee BDR (Business Development Representative) campaigns and targeted LinkedIn messaging to generate leads and engagement.

Analytics & Performance Optimization

1. Track key social media metrics, including engagement, reach, and follower growth, compiling performance reports.
2. Analyze data insights to refine content strategies and improve digital performance.

Video Production Support

1. Assist the Social Media and Video Production Manager with social media platforms by coordinating shoots and gathering content for production.
2. Basic understanding of video editing and Adobe Creative Cloud Suite to support content creation.

Trend Monitoring & Innovation

1. Identify and explore emerging trends in social media and recommend opportunities for SalesGlobe to leverage these trends effectively.

Requirements

1. Entry-level experience with video editing, video production, and Adobe Creative Cloud Suite.
2. Strong writing and content creation skills with an ability to capture and maintain brand voice.
3. Familiarity with social media platforms, scheduling tools, and analytics reporting.
4. Basic knowledge of WordPress for website updates and content management.
5. Ability to work collaboratively in a fast-paced environment and adapt to evolving digital trends.

Seniority level

Entry level

Employment type

Full-time

Industries

Business Consulting and Services

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