Utah State University is hiring: Digital Content Creator in Logan

Overview

The Digital Content Creator (Multimedia Associate) develops engaging and creative digital content tailored for Utah State University’s YouTube and social media channels, targeting both potential and current students. They play a pivotal role in pushing forward the institution’s YouTube and social media presence, creating new digital strategies, and engaging the institution’s audience.

Responsibilities:

• Produce engaging short-form video content (e.g., YouTube Shorts, TikTok, Instagram Reels) that aligns with the College's brand and messaging.
• Produce high-quality video content, demonstrating proficiency in video production, editing, and storytelling techniques.
• Possess a deep understanding of YouTube's best practices and trends, ensuring content aligns with brand requirements and audience expectations.
• Maintain an organized content calendar and analytics tracking system to evaluate viewer engagement and channel growth.
• Display a high level of understanding for social media content as it pertains to Instagram, Facebook, X, and LinkedIn.
• Experience with photography, graphic design, AI, and web content will help this individual excel in this position.
• As digital content evolves, this candidate will pursue opportunities for new digital content creation within AI, Virtual Environments, the Metasphere, etc.
• Prepares and maintain reports related to YouTube and social media to analyze trends.
• Ability to work during occasional evening and weekend hours to cover campus events, as assigned.

Minimum Qualifications:

• Bachelor's degree in marketing, public relations, communications or related field OR an equivalent of combined education and experience
• Proven experience with editing software such as Final Cut, Adobe Premiere or Davinci Resolve
• Experience with video and photography equipment, including cameras, lenses, lighting, and audio equipment.
• Proven track record of creative and forward thinking, always looking for emerging social media trends and platforms

Preferred Qualifications:

• Experience in higher education marketing, public relations and/or communications

Knowledge, Skills, & Abilities:

• Demonstrated social photography and videography skills, including implementing audio, music, and graphics to media. Capable, creative self-starter and innovative thinker who can contribute and execute ideas and strategies both in terms of use of social platforms and content for specific channels.
• Skilled and experienced with MS Office and Adobe Creative Suite
• Grasp of Gen Z and Gen Alpha demographics
• Skilled and experienced with Web CMS
• Understanding of FERPA, HIPPA, accessibility and other governing laws that impact social media content strategy
• Understanding of how to stay up to date on social media trends

Required Documents:

• Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
• Upload Digital Portfolio to this Box folder - https://usu.app.box.com/f/531771c1bea342ada92bc341aa9f4e87 Please include your first and last name in the title of all uploaded document(s).
• Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Advertised Salary: Minimum $20,000 (at 20 hours per week); Commensurate with experience, plus excellent benefits.

ADA: Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

University Highlights: Founded in 1888, Utah State University is Utah’s premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price. USU enrolls 28,900 students, both online and in person at locations throughout the state.