Paris Baguette - Support Office (East) is hiring: Marketing Specialist in Moonac

Reports to: Sr. Manager of Digital Marketing

With a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world.  Paris Baguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy, nourish community and is ready to rise to the occasion, we are looking for you to join our growing team!

WHAT WE ARE HUNGRY FOR

We are seeking a Marketing Specialist who will serve as the Paris Baguette expert in social media and influencers. This individual will be responsible for organic social platform management, content development & creation, social listening. and influencer-partnership management. They’ll oversee the strategy & approach for all social media platforms including LinkedIn, Facebook, Instagram, X, TikTok, Threads, and other emerging platforms.

KNOWLEDGE AND RESPONSIBILITIES:

• Lead the brand Social Media strategy to strengthen our approach in organic content creation, engagement and followers.
• Develop content calendar (both US and CA) for all social media platforms
• Publish all social media content including posts, reels and stories to Facebook, Instagram and X using platform appropriate messaging and brand voice. Post video content to TikTok and business content to LinkedIn including press release pickups.
• Develop impactful, relevant and on-trend social content including original video and photography captures.
• Seek out usable UGC (user generated content) to create robust social content that represents our everyday guests.
• Collect and report-out social data metrics to measure engagement, followers, and platform growth.
• Oversee social listening, respond to guests, and provide feedback to operations partners as needed for further café follow-up.
• Work with the LSM Manager to integrate the NSO posts both for Facebook and LinkedIn into the content calendars.
• Prepare social content presentations for senior leadership meetings that drive actionable decision making and recommendations for the organization.
• Develop and execute influencer marketing campaigns that align with brand objectives and target audience demographics.
• Identify and cultivate relationships with relevant influencers across social media platforms and other channels.
• Collaborate with cross-functional teams to ensure seamless execution of influencer campaigns, including content creation, distribution, and measurement.
• Manage influencer contracts, negotiations, and payments in accordance with company policies and legal requirements.
• Support Creative Director as needed for brand collateral, POP, photoshoots, video and digital needs.
• Collaborate with Brand Marketing and R&D to develop and refine the seasonal calendar, micro-campaigns, holiday initiatives, promotions, and activations.
• Assist with paid media as needed.
• Perform other functions as needed.

WHAT YOU NEED TO HAVE

• Degree in Marketing, Digital, Public Relations or Communications, preferred.
• Minimum of 1-3 years brand or agency experience in Social Media/Influencer Marketing
• Strong understanding of all social media platforms including Meta, TikTok, LinkedIn, X and Threads
• Experience in developing successful Social Media and Influencer campaigns.
• Social platform data and metrics tracking experience.
• Restaurant/QSR or F&B industry experience preferred.
• Balance of strong strategic thinking and flawless execution
• Flexible, adaptive, upbeat, open and visible work style portfolio.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.
• Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high-performance standards.
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.
• Being a Brand Ambassador, with an excellent knowledge of and commitment to Paris Baguette’s Mission, Vision, Brand Values and Culture.

SWEET BENEFITS

• Competitive compensation
• Free Cake for your Birthday
• Medical, Dental, Vision benefits
• 401K Retirement Plan
• Paid time off, paid Holidays
• High Performance Culture